In August 2018, we put HiFly on our front cover for a “save the coral reefs” livery that the Portuguese charter airline and wet lease operator painted on the sides of its A380. The livery came as a result of HiFly President Paulo Mirpuri having a charity, The Mirpuri Foundation, which is dedicated to marine conservation issues. HiFly and The Mirpuri Foundation have now announced that a yacht, called “Racing for the Planet” will be taking part in the 2020 Ocean Race. As well as sponsoring a yacht in the race, HiFly has painted an A330 in a special design that reads “Turn the Tides on Plastic.” The airline says that it became the first airline to declare it will be carbon neutral by 2021 by using technology to increase efficiency and reduce emissions and by developing a carbon offset programme with The Mirpuri Foundation.
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Airline Marketing Monthly | July 2019
Image from HiFly
HiFly - Racing for the Planet
