Airline Marketing Monthly - July 2019

Page 55

Qantas - 747 Domestic flights

skies, and as it does so, each airline retiring its 747 fleet, typically stages a series of goodbye flights. Two years ago for example, Air France organised a series of heavily oversubscribed - flights around France, as well as filming a farewell with the French Air Force display team, the Patrouille de France.

55.

this year and in early 2020. Those flights will run from Melbourne to Sydney (flight time under 90 mins) and back, as well as Sydney to Brisbane and Sydney to Adelaide. The 747 obviously has iconic status beyond just AV Geeks, and certainly Air France got a lot of media pick-up when it gave its 747s one final outing. Qantas most likely has the same in mind, and

Next year it will be the turn of Qantas,

you’d imagine Australian media will be

which has pre-advertised the fact that

invited onto these flights (especially

‘The Queen of the Skies’ will be on eight

given the relatively short flight times)

special domestic flights at the end of

Airline Marketing Monthly | July 2019

The 747 is slowly vanishing from the


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