Virgin Atlantic & James Corden
Break’, where host James Corden does someone else’s job (or pretends to). Examples include James Corden ‘working’ at Planet Hollywood, Lens Crafters, the Painted Nail, and more recently - Virgin Atlantic’s London Heathrow Clubhouse. In the ten minute segment, Corden cracks jokes and makes a fool of himself in various areas of the lounge. The clip also includes a “job interview” with Sir Richard Branson who facetimes in from his yacht. Not all the Virgin regulars present in the Clubhouse on the day seem to have been impressed. On the V-Flyers forum website, one member says that Corden, “screaming down the microphone was really annoying, and some of the inane drivel he came out with was actually embarrassing.” However, for the wider audience of millions watching it on TV and on YouTube, the whole segment was money can’t buy free advertising for Virgin Atlantic, with James Corden showing off everything from the well stocked bar to the hair salon.
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Airline Marketing Monthly | July 2019
The CBS TV programme, The Late, Late Show includes a regular spot called ‘Take a
