Qatar Airways - Blink and Score

Earlier in the magazine, we talked about the new football themed Qatar Airways safety video, within our safety video round-up.

However, this isn’t the only piece of recent football / soccer activity from the airline. Qatar Airways has also released an Augmented Reality (AR) game, which works via Facebook, where fans must ‘blink and score’ (see video demonstration above).

Qatar Airways says it’s the frst regional carrier to leverage the new Facebook AR ads format, enabling consumers to play the AR game directly from Facebook’s newsfeed, without having to install additional applications.

A creative campaign featuring footballer Xavi playing the AR game was used to launch it.