Airline Safety Video Round-up

Over the past few months, a number of airlines have come out with safety videos. Here we’ve profled ones from Korean Air, new Taiwanese airline Starlux, Qatar Airways and Nepal Airlines.

Korean Air - SuperM Safety Video

Korean Air’s latest safety video has so far been viewed a whopping 13+ million times on YouTube. The reason is that Korean Air has tapped into one of the most readily identifable symbols of Korean culture - namely, K-Pop.

20. Produced in partnership with SM Entertainment, Korea’s largest entertain

ment company, the video features the Korean K-Pop Group, Super M. who appears as a fight attendant during the safety demonstration.

According to the Bangkok Post, the video incorporates fve music genres: hip-hop, R&B, electronic, deep house and synth pop.

As well as Super M, the video features ‘Boa’, the so-called ‘Queen of K-Pop’ Meanwhile, the song featured in the video, ‘Let’s go everywhere’, went on commercial release when the safety video went live, with the profts from the sales being donated to Global Poverty Project’s Global Citizen campaign.

Teaming up with a major K-Pop band and singer and creating a slick music video style safety demo was obviously a major, budget-heavy endeavour from the airline. As a result, it’s good to see that Korean Air thought about how to extend its reach and get fans involved.

A follow-up video by the airline invites people to get involved in a ‘Let’s go everywhere cover dance challenge’, for the chance to win return fights to South Korea.