Rossiya Airlines - Masha and the Bear

Masha and the Bear is a Russian animated TV series, which is extremely popular on YouTube. One episode, ‘Recipe for Disaster’ has the distinction of being the ffth most watched YouTube video of all time.

Masha and the Bear will now be used to promote Russia’s Rossiya Airlines under a licensing deal signed between the airline and the show’s copyright owner, Aminacord.

According to the Russian Aviation blog, this will include a Masha and the Bear themed safety video, to be produced in 2020.

The airline has also acquired the right to sell co-branded products on board, as well as to stream shows via its IFE system.