Cathay Pacifc - This Chinese New Year, it’s all about family

Chinese New Year starts at the end of this month, which will usher in the ‘year of the rat.’

To mark the occasion, Cathay Pacifc has created an ad of a Hong Kong family laughing and squabbling in different destinations that the airline fies to.

Quoted in Branding in Asia, Leo Burnett’s Carol Lam said that the thinking behind the campaign was that ‘home is where the family is.’

Meanwhile a page on the Cathay Pacifc website gives tips on six places to spend Chinese New Year, from London to Vancouver.