Airline Safety Video Round-up Over the past few months, a number of airlines have come out with safety videos. Here we’ve profiled ones from Korean Air, new Taiwanese airline Starlux, Qatar Airways and Nepal Airlines.
Korean Air’s latest safe-
ment company, the video
who appears as a flight at-
ty video has so far been
features the Korean K-Pop
tendant during the safety
viewed a whopping 13+
Group, Super M.
demonstration.
According to the Bangkok
Meanwhile, the song fea-
Post, the video incorpo-
tured in the video, ‘Let’s go
rates five music genres:
everywhere’, went on com-
hip-hop, R&B, electronic,
mercial release when the
deep house and synth pop.
safety video went live, with
million times on YouTube. The reason is that Korean Air has tapped into one of the most readily identifiable symbols of Korean culture - namely, K-Pop. Produced in partnership with SM Entertainment,
20.
Korea’s largest entertain-
As well as Super M, the video features ‘Boa’, the so-called ‘Queen of K-Pop’
the profits from the sales being donated to Global Poverty Project’s Global Citizen campaign.
Airline Marketing Monthly | January 2020
Korean Air - SuperM Safety Video
