Time to get over Greenwashing in aviation By SimpliFlying CEO Shashank Nigam
Sustainability will be one of the biggest communications challenges for airlines postpandemic. According to a new study by the lobby group Airlines For America, over half of Americans think that aviation is responsible for more than 10% of emissions. In fact, 15% of survey respondents think that airlines alone account for over 30% of the world’s emissions. This is alarming on two levels. Firstly, aviation contributes to less than 3% of carbon emissions. Secondly, it seems that the average Joe did not get the memo about all the efforts airlines have been taking of late towards net-zero emissions. Unfortunately, airlines may have themselves to blame for this perception.
31 |
AMM - July 2022
