AMM - July 2022

Page 60

Etihad “Sustainability 50” Our recent white paper (read and download it on our sustainability hub), talks about how sustainability is now an important part of an airline’s brand. One example of an airline that recognises that is Etihad. That was clear at a media event I attended in London hosted by Etihad and engine manufacturer Rolls Royce, followed by a tour of Etihad’s new “sustainability 50” A3501000 at Heathrow the next day. What stood out was that sustainability had been internalised both at the top of the organisation, as well as by front line staff. In his speech at the event, Etihad CEO Tony Douglas was refreshingly honest about the challenges faced by the industry. For example, an October 2021 flight featuring the 787 “Greenliner” had 38% SAF, as well as assistance from Eurocontrol to shorten the route, conditions that, Tony Douglas said, can’t realistically be repeated on a day-to-day basis. Tony Douglas also admitted that much of the burden and the second part of the journey to reach net zero would have to be carried by the next generation. In a piece in this magazine, SimplIFlying CEO Shashank Nigam warns airlines against ‘greenwashing.’ To avoid that, this kind of buy-in and honesty both at a C-Suite level and also with staff on the ground is an important step.

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AMM - July 2022


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Articles inside

UK Government - Get Travel Smart

1min
pages 70-72

Southwest Airlines

1min
page 69

Qantas Rome launch

1min
page 68

Malaysia Airlines Safety Video

1min
page 67

Lufthansa - Lovehansa

0
page 66

Liverpool Airport - Jack the lad

1min
page 65

Jet2 Free Child Seats

1min
page 64

JetBlue Blade Partnership

1min
page 63

Istanbul Grand Airport (İGA

0
page 62

FAA - Be ATC

0
page 61

Delta’s D-Day Flight

1min
page 59

Etihad A350-1000

1min
page 60

Cebu Pacific - Big ComeBakasyon

0
page 58

Air New Zealand Safety Video

2min
pages 56-57

Bonza Local Legend Northern Pacific - Crowdfunding -15

4min
pages 12-15

Time to get over Greenwashing

4min
pages 31-33

Climate Friendly Travel - Why carbon offsetting should form a core part of your sustainability strategy, with CarbonClick

23min
pages 36-55

eVTOLs showing more promise

1min
pages 34-35

Dutch Govt Caps AMS Flights

3min
pages 28-30

SkyTeam Sustainable Flight Challenge

6min
pages 16-23

ANA - We Are Japan

3min
pages 9-11

Takeaways From Sustainability in the Air

4min
pages 24-27
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