Istanbul Grand Airport (İGA) - World Autism Awareness Day Though World Autism Awareness Day was in April, media coverage has only just appeared about an initiative run by Istanbul Grand Airport (IGA) and the metaverse platform Roblox. According to gaming journals which covered the project, workshops were hosted for children with autism. They were asked to paint pictures, which were then used in an exhibition at the airport. However, the kids’ artwork was also uploaded to digital AR platforms. Airport visitors could then use AR technology to bring the kids’ to life. Another part of the programme was to turn artworks into NFTs, with the money raised used in support of Turkish Autism foundations. Finally, İGA worked with Turkish ad network Tooplay and Anzu to bring the artworks into the metaverse gaming platform Roblox. This is an interesting and innovative campaign, and certainly one of the best uses of the so-called Metaverse that we’ve seen.
62 |
AMM - July 2022
