Liverpool John Lennon Airport - Jack the lad In the UK, ‘Jack the Lad’ is slang that refers to a young man who is a bit of a character. It’s also the name of a charity, named after Jack Howe, who died in an accident on a quad bike in Zante, Greece in 2019 on his first ever lads’ holiday. Jack the Lad says that it is ‘pro adventure’ and ‘pro fun’, but it also wants to make holidays for young people safer and stop them taking unnecessary risks. As a result, it’s active on social media with the hashtag #livelifedontloseit. In June, the charity ran campaigns together with Liverpool John Lennon Airport, the departure point for a lot of cheap flights to the Mediterranean, to raise awareness of safer holidays. The charity was able to host a pop-up stand in the airport’s departure lounge for three consecutive Fridays to urge young travellers to be mindful of the risks that can present themselves while abroad. Tom Muirhead, Jack The Lad trustee and spokesperson, said: “We’re incredibly grateful to Liverpool John Lennon Airport for being our very first commercial travel industry supporter and we know that, as summer holidays take off in 2022, our presence at the airport will make thousands of young Brits aware of us and, we hope, make them think a bit more about staying safe than they otherwise would have done.” Young (16-30) travellers stopping by the booth could win T-shirts with an instant selfie competition and win £500 off their next holiday by making a TikTok while they were away.
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AMM - July 2022
