Air All Blacks - Air New Zealand
last year, we questioned whether after years of cranking out hit after safety video hit, we had finally reached peak safety video. And we weren’t alone in pointing out that the rap themed video didn’t really look or feel like a safety video, the airline itself withdrew it (though it cited the need to promote a new domestic campaign as the reason). On August 1st, Air New Zealand came out with its latest offering. Ostensibly it has a rugby theme, around the New Zealand national team, the ‘All Blacks’ (who already appeared in an earlier safety video). This comes as the All Blacks prepare for the Rugby World Cup, which is due to kick off in Japan in September. In particular, the video opens with the airline announcing that as the country is so rugby mad, it will be changing its name to ‘Air All Blacks.’ We then see a bunch of All Blacks players and coaches, some Kiwi children as well as Air NZ crew around a big table, after which Rick Hoffman, best known from the TV series Suits, is beamed in via a holographic image.
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Airline Marketing Monthly | August 2019
When Air New Zealand released its last safety video, ‘It’s Kiwi Safety’, at the end of
