Podcasts today. A summary of the latest research Over the past 2-3 years, a wealth of research has growth of podcasts. We’ve distilled some of that down into this summary. If for any reason podcasts are not front of mind among your marketing or senior management colleagues, any one of these statistics should convince them otherwise:
The global podcasting audience is large, and is growing Over one-third (39%) of Internet users consume one podcast a month, according to the recently released Q3 Digital Global Statshot. That’s even higher than the figures from Edison Research’s Infinite Dial report, which has regular podcast listeners in the US at 32%. However, the Digital Global Statshot looks at Internet users aged 16-64 (and not the total adult population). And that number is growing. Podcasting has been around since 2004, but most listeners have only tuned in fairly recently, with Edison’s research showing that 75% of monthly podcast listeners have been listening for three years or less.
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Airline Marketing Monthly | August 2019
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