Want to reach Chinese travellers? Try podcasts Airline Marketing Monthly | August 2019
A common theme we’ve explored in previous issues, is to look at how airlines and airports can best target Chinese travellers. On one hand, it’s not possible to reach them in many of the conventional ways you use to get to Western consumers, thanks to the Great Firewall blocking most major social networks consumed in the rest of the world.
comes to outbound travel. According to the World Tourism Organisation, in 2011, 11% of trips abroad were made by Chinese tourists. By 2030, that is due to double to 22%. And not only that, they spend more on retail purchases than other nationalities. Swiss research consultancy ‘m1nd set’, found that the Chinese are number one for duty free sales, accounting for 13% of
On the other hand, China is the world’s
the total (ahead of South Koreans with
number one growth market when it
5% and Brits with 4%).
36.
