Air Asia - Campaign song
song, Bahagia Bersama
that it actually ends up
Branson and Air Asia’s
(Happy Together).
annoying passengers.
Gamaliel is an up and
Last year, we wrote about
coming Indonesian singer
British leisure airline Jet2,
with several hundred
whose theme song is
thousand social media
‘Hold my Hand’ by Jess
followers. The track that
Glynne. Coverage in the
he recorded for the airline
UK press claimed that the
can be listened to on
song had been playing
various music streaming
on repeat so many times
Tony Fernandes’ music
services such as Spotify
that passengers were
background was
and Apple Music.
threatening to stop flying
Tony Fernandes have in common? Other than being larger than life characters who both started their own airline, both were in the music business, working for record labels.
highlighted by Air Asia, when it unveiled its new brand ambassador for Indonesia, singer Gamaliél, who also composed the airline’s new campaign
39.
It is also being played
the airline.
inside all AirAsia Indonesia
The story even made the
flights. On that point, the
Australian media with
airline needs to watch out
News.com.au reporting
that the song isn’t being
that “this song is driving
overplayed to the extent
people crazy on flights.”
Airline Marketing Monthly | August 2019
What do Virgin’s Richard
