Faro Airport - Escape the confusion
Slating your local area
The Ministry of Infrastruc-
(though it’s questionable
as a way of encouraging
ture and Housing asked
whether the South of
residents to escape some-
ANA (the national airport
France is any better).
where else might not be
operator) to remove the
the best approach for an
post, as well as to provide
airport. However this is
an explanation. Meanwhile
what Faro Airport, in Portu-
the President of the Algarve
gal’s Algarve region, did in
Tourism Association put out
July.
a statement, condemning
In a now deleted Instagram
42.
the post.
However, it’s a good reminder that customer facing organisations, not only airports and airlines, need to have some kind of sanity checking process in place, as well as guidelines.
post, Faro Airport encour-
This is a good example of
aged fans to “escape the Al-
how something quite small,
garve confusion” and head
in this case an Instagram
for Marseille in the South of
post, can blow up into
France instead.
something much bigger.
According to The Portugal
The person who posted the
survive a crash, as part of
News, in the ensuing con-
image probably thought
a weekly trivia campaign
troversy, the Portuguese
he or she was simply stat-
offering followers “excit-
Government got involved
ing the obvious, that as a
ing” prizes. The airline was
after Parliamentary dep-
tourist hotspot the Algarve
forced to apologise and de-
uties in the region com-
does indeed become extra
lete the tweet (via Business
plained.
crowded in the Summer
Insider)
Another example of social media gone wrong involved KLM India, which posted a tweet about the safest place to sit if you want to
Airline Marketing Monthly | August 2019
image credit via Flickr Creative Commons, cvtperson
