LATAM Group Recycle your journey
These initiatives are important, but the
claims to be one of the top three sus-
challenge for airlines is much more fun-
tainable airline groupings in the world.
damental than plastic use or recycling.
As part of that, it has launched a ‘Recycle
In Europe especially there is increasing
your Journey’ initiative.
debate about whether air travel itself is
Essentially the programme will see waste from ‘Mercado LATAM’, the com-
This comes as 16 year old Greta Thun-
pany’s buy on board food service being
berg, one of the figureheads of the envi-
recycled. The initiative was launched on
ronmental movement, announced that
domestic flights in Chile in July, and is
she will be travelling to the UN Climate
due to be rolled out to other Latin Amer-
Action Summit in September, via a zero
ican countries over the coming months.
emissions race yacht, the Malizia II.
The industry is of course under increas-
Greta Thunberg is of course Swedish,
ing pressure to show it is environmental-
and Sweden has witnessed the phenom-
ly responsible, and every month we now
enon of ‘flygskam’ or flight shaming.
see a different airline announcing that it is reducing or eliminating plastic - the latest to do so is Emirates.
44.
ethical.
See as well our April editorial on the subject.
Airline Marketing Monthly | August 2019
Latin American airline group LATAM,
