Airline Marketing Monthly - June 2019

Page 17

EASA - Not on my flight

which in response to the

them performs their an-

safety of a flight within

growing examples of “air

tics in the interior of a ge-

the European Union is

rage” has launched a

neric, unbranded aircraft

threatened by passengers

campaign in association

, before they are paraded

demonstrating unruly or

with a group of Europe-

in front of a police style

disruptive behaviour.

an Airlines and Airports

crime shot, with details of

called #NotOnMyFlight.

what they’ve done wrong.

incidents involve some

The campaign takes the

First of all, we have the

form of aggression. Once

form of a micro-site, em-

“Flying Mojito” - a middle

a month the situation

phasising the problem

aged man drinking spirits

escalates to such a de-

and the dangers. As well

as he boards, after which

gree forcing the plane to

as video promoting the

he dances around the

perform an emergency

campaign.

cabin and refuses to sit

At least 70% of these

landing.

17.

Three passengers are fea-

down.

These statistics come

tured on the video, each

He’s followed by a lady

from the European Union

representing a particular

who throws other pas-

Aviation Safety Agency,

form of ‘air rage.’ Each of

sengers’ belongings out

Airline Marketing Monthly | June 2019

Every three hours the


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Thai Airways - Frozen Food Range

1min
page 56

SriLankan - Inviting India to explore the world, differently

1min
page 55

KLM - Facebook AR Ads

1min
page 54

Ikea - Curtains for Change (at Hyderabad Airport)

1min
page 53

Heathrow - Britain’s busiest airport

1min
page 52

Hawaiian Airlines - Return with Aloha

1min
page 51

flypop Promo video

1min
page 50

British Airways - Centenary Archive

1min
page 46

ANA - Aoki N’Air

1min
page 45

Air New Zealand - Game of Thrones

1min
page 44

Aegean Airlines - 20th anniversary

1min
page 43

Welcome to Airline Marketing Monthly

2min
pages 4-6

Retailing in micro-moments

3min
pages 39-41

How Caravelo's Vane bot delivers business value for Volaris

1min
pages 34-35

United - Fly like a superhero

3min
pages 19-22

It's not about A.I. vs human intelligence: successful customer service blends the two

2min
pages 31-33

Transavia - Empty Billboards

3min
pages 8-11

Consumers broadly accepting of Chatbots

2min
pages 29-30

Cathay Pacific - Move Beyond

1min
page 47

China Southern - One Passenger, More Seats

1min
pages 48-49

Embraer - Incredible Journeys

1min
pages 15-16

EASA - Not on my flight

2min
pages 17-18
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