Airline Marketing Monthly - June 2019

Page 31

It’s not about A.I. vs. human intelligence: successful customer service blends the two frontier of customer service will be delivered by chatbots replacing the concept of human agents. We disagree. As chatbot builders, having successfully launched over a dozen bots to the industry, we know that a bot only approach to customer service By Iùaki Uriz Millan, CEO at ( caravelo (

and engagement is doomed to fail. We know too that companies that utilise bot technology as a compliment to its service agents create a strong interlined team of digital and human.

We believe artificial intelligence should be guided by human intelligence to ensure an enriched customer experience. With bots on hand, human agents can spend more time tackling intricate, sensitive issues that chatbots are not quite ready for. Here’s how we see the role of artificial intelligence within the sphere of airline customer service bots.

31.

Airline Marketing Monthly | June 2019

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Thai Airways - Frozen Food Range

1min
page 56

SriLankan - Inviting India to explore the world, differently

1min
page 55

KLM - Facebook AR Ads

1min
page 54

Ikea - Curtains for Change (at Hyderabad Airport)

1min
page 53

Heathrow - Britain’s busiest airport

1min
page 52

Hawaiian Airlines - Return with Aloha

1min
page 51

flypop Promo video

1min
page 50

British Airways - Centenary Archive

1min
page 46

ANA - Aoki N’Air

1min
page 45

Air New Zealand - Game of Thrones

1min
page 44

Aegean Airlines - 20th anniversary

1min
page 43

Welcome to Airline Marketing Monthly

2min
pages 4-6

Retailing in micro-moments

3min
pages 39-41

How Caravelo's Vane bot delivers business value for Volaris

1min
pages 34-35

United - Fly like a superhero

3min
pages 19-22

It's not about A.I. vs human intelligence: successful customer service blends the two

2min
pages 31-33

Transavia - Empty Billboards

3min
pages 8-11

Consumers broadly accepting of Chatbots

2min
pages 29-30

Cathay Pacific - Move Beyond

1min
page 47

China Southern - One Passenger, More Seats

1min
pages 48-49

Embraer - Incredible Journeys

1min
pages 15-16

EASA - Not on my flight

2min
pages 17-18
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