Heathrow - Britain’s busiest airport
publicity via it’s own dedicated behind the scenes fly on the wall documentary -
Britain’s busiest airport. Narrated by Golden Globe winner Julie Waters, the show airs on the UK’s ITV network. Heathrow says that the show was recommissioned after over four million people tuned in per episode last year. The current season of the programme will cover a range of daily challenges - from combatting snow, to bird strike prevention. ITV claims that its weekly family reach in the UK is 72.9%, so with the peak Summer holiday season coming up, it’s the perfect opportunity for the airport to reinforce its position in traveller’s minds as the UK’s (and Europe’s) largest international airport. Heathrow is promoting the show via a dedicated page on the Heathrow blog.
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Airline Marketing Monthly | June 2019
For the fifth year running, London’s Heathrow Airport is getting money can’t buy
