Thai Airways - Frozen Food Range Airline cuisine hasn’t always had the best reputation over the years, but that hasn’t stopped a number of carriers actively promoting the food outside the actual airplane environment. For example, at the end of
sold under the Royal
on the shelf), or the Air
last year United released
Orchid Gourmet brand.
Asia restaurant (which
a cookbook with recipes based on the food served in the Polaris premium
Airways is launching
could just be a PR announcement).
“Eurng Luang Curry Sauce”
Thai cuisine as a whole
aimed at international
is growing in popularity,
Meanwhile Air Asia boss
markets in Europe and
a poll in the UK last year
Tony Fernandes has
Asia.
found that food from SE
cabins.
publicly floated the idea of opening up fast food restaurants, which would serve what you get on Air Asia flights.
Thai Airways says that the Royal Orchid Gourmet frozen food includes beef and chicken Masaman
Asia is becoming more popular than the traditional alternatives of Italian or Indian cuisine.
Rice, Green Curry Rice, Red
Having a Thai food range
Thai Airways has gone one
Curry Rice, Panaeng Rice,
carrying the stamp of
better in announcing that
and Krapao Rice with fried
approval from the national
it will be selling frozen food
egg.
airline surely would give
ready meals in Thailand. According to the Bangkok Post, the announcement was made at the Thaifex World of Food Exhibition,
56.
At the same time, Thai
with the products being
It’s an interesting idea and potentially a much better brand extension than the United Cookbook (cookbooks involve effort and can remain
it a sense of authenticity, and it would be the kind of product supermarket shoppers interested in SE Asian or Thai food would instantly gravitate to.
Airline Marketing Monthly | June 2019
they serve, and taking it
