United - Her Art here Painting aircraft in a special livery is of course a tried and tested airline marketing tactic. The practice has been around for decades, in this issue we’ve featured a number of airlines with custom designs, including Air Serbia and Norwegian. We also devoted the lead article in our August 2018 issue to it. Once in a while though, a special livery project catches with United’s “Her Art Here” campaign.
Launched to coincide with Women’s History Month, which took place in March, the competition will result in two women winning the chance to have their artwork appear on the side of a Boeing 757 aircraft. Linking into key destinations for United, one piece of art or special livery is meant to visually represent New York / New Jersey (with United being the largest airline at Newark), and the other is meant to represent
10.
California.
Airline Marketing Monthly | April / May 2019
our eye, that’s different from the norm. That’s the case
