Airline Marketing Monthly - May 2019

Page 18

How airlines and advertisers can complement each other’s brands

This image is a fictive rendition by the author and is not affiliated with SAS or Royal Copenhagen

Airlines and advertising If you read the August 2018 edition of Airline Marketing Monthly, or even just saw the cover, you might remember how it focused on special airline liveries, such as the HiFly – Save the Coral Reefs livery on their A380, or the more commercial and advertising focused Kung Fu Panda livery, on six Hainan Airlines 787 Dreamliners.

18.

Airline Marketing Monthly | April / May 2019

By Marc Weber Bång, CEO, SimpliFlying Global Institute


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