British Airways Speedbird 100
Cathay Pacific for its special ‘Betsy’ beer, the world’s first beer to be specifically brewed to be drunk in-flight. Meanwhile Dutch brewing giant Heineken worked with KLM in developing a way to serve draught (as opposed to bottled or canned) beer on board its aircraft. The latest airline to look at beer is British Airways, which worked with Scottish craft brewery Brewdog, as part of the airline’s centenary celebrations (see our Feb cover story). While Cathay Pacific claimed to have produced the first beer specially designed to be consumed in-flight, British Airways has gone one step further with Brewdog’s founders actually claiming to have part-brewed a completely new beer - Speedbird 100 - on a Boeing 787 above Scotland.
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Airline Marketing Monthly | April / May 2019
Several airlines have in the past experimented with beer. In March 2017, we featured
