Virgin Atlantic - New flying icons
Airline Marketing Monthly | April / May 2019
For over thirty years, Virgin Atlantic has had a ‘flying lady’ icon on the front of its aircraft, based on the pin-up girls made famous in the 1930s and 1940s by Alberto Vargas (hence it’s often called the ‘Vargas Girl’ design). In an announcement in early April, the airline announced that it would be replacing the Vargas Girl with a series of icons more representative of modern Britain. This includes a mix of genders, ethnicities as well as gay man with a rainbow design on his outfit.
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