Lufthansa - RYDES Mobility App
Once the sign-up is completed, you
in the past experimented with apps and
can send in booking confirmations
solutions that work with competitors.
for upcoming flights. You are then
One example is Airline Check-ins, an app
automatically be checked.
and an automatic check-in service that checks travelers in for all airlines offering
RYDES is the latest app from LH’s
online check-ins.
Innovation team, and it similarly isn’t exclusive to Lufthansa. RYDES is a loyalty
You sign-up in the app for free and
programme where you earn points
enter your travel documents, personal
towards discounts with retail partners or
information and seating preferences.
on Lufthansa and Eurowings.
However, you earn those points by taking a range of urban transportation methods. In particular, Rydes claims to be the first app in Europe to reward points for each journey with a digitally bookable mobility service.
31.
Airline Marketing Monthly | April / May 2019
Lufthansa’s Innovation lab division has
