Air Serbia - Serbia Creates
collaboration with Air Serbia would
given an A330 used on the Belgrade-
lend itself to a similar initiative to
JFK route, a special “Serbia Creates”
Norwegian’s ‘tail-fin heroes’ (see
tail-fin.
next article) where these creative
Serbia Creates is a programme fostered by the Serbian Government to promote
featured on Air Serbia aircraft.
the country’s creative industries and
Instead, the A330 simply contains a
knowledge based economy.
series of generic words such as “trust,
The initiative features a series of
design, theater, music, talent.”
‘creative ambassadors’ from Serbia in
Most people looking at the aircraft
different fields such as music, art, film
will be unlikely to realise what it’s
and technology.
promoting, and so this seems like a
As a result, you’d imagine that the
54.
ambassadors or their work could be
missed opportunity to promote Serbia’s creative talent.
Airline Marketing Monthly | April / May 2019
Serbian national airline Air Serbia has
