Air France Questions in the sky
times does a pilot fly around the world? Why doesn’t a plane flap its wings to fly?” According to Air France,
The aim of the campaign
these are the kind of
is obviously for Air France
questions kids ask when
to promote the benefits
it comes to flying. In
of travelling as a family
response, the airline
with the airline, including
has created a campaign
various child friendly
and micro-site called
features such as in-flight
“Questions in the Sky.”
entertainment and kids’
The site features around
menus.
Sky” area. Children were able to sit in an interactive cabin resembling a cockpit and ask a ‘machine’ questions to find out everything they want to know about flying and travel. If the question already exists,
100 questions asked by
The campaign was
the machine answered it
kids, with the answers
supplemented by activity
right away, otherwise it
being provided in video
at Paris CDG Airport,
was posted for Air France
form by Air France staff -
where Air France built a
staff to answer.
from pilots to engineers.
special “Questions in the
56.
Airline Marketing Monthly | April / May 2019
“Why is there a small hole in the window? Why are planes white? How many
