Airline Marketing Monthly - May 2019

Page 59

We are Tokyo - Tokyo Haneda Airport At the recent Passenger Terminal Expo and Conference in London, Tokyo’s Haneda Airport unveiled its new “We are Tokyo” brand.

Airline Marketing Monthly | April / May 2019

The airport intends to use it in the run-up to and during the Tokyo 2020 Olympics. The We Are Tokyo brand features prominently as part of Haneda’s corporate website redesign, which the airport announced on April 11th. Created by Interbrand, “We are Tokyo” features photos of Haneda employees against various backdrops. The airport says that the aim is to showcase the “ mindsets and enthusiasm of our employees though concept images.”

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