Emirates A380 Comes to Glasgow Over the past few months, the aircraft that’s been making news in the aviation and travel press (leaving aside the problems around the 737 MAX) has been the A321LR, with airlines lauding its ability to open up new routes.
In fact, the arrival of the
while the website of the
flyers aside most members
A380 in Scotland resulted
Sunday Post carried a video
of the travelling public
in Emirates getting pretty
of the A380s arrival.
would be hard pressed to
much blanket press
identify an A321 (or indeed
Scottish coverage. The
an A320, A319 etc). The one
Scottish Sun reported on
aircraft though, which they
special locations being set
can identify, and which still
up for plane spotters so
generates considerable
they could see it.
excitement is the A380.
61.
The buzz around the A380 arriving in Glasgow shows that more than a decade after its initial launch, the aircraft still has significant PR value for the airlines
The Glasgow evening
that operate it. This is of
A sign of this is the amount
paper, the ‘Evening
course despite the fact that
of coverage Emirates’
Times’ ran a photo story
it has no new customers,
introduction of the A380
previewing the interior
and will soon cease
received on its Glasgow,
of the “luxurious double
production.
Scotland - Dubai route.
decker jet” (as it called it),
Airline Marketing Monthly | April / May 2019
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