Virgin Australia - new ad campaign Virgin Australia has launched a new ad campaign with three videos. Each focuses on a different part of the Virgin Australia product offering - including Economy X, the airline’s in-flight WiFi, and all inclusive fares.
Airline Marketing Monthly | April / May 2019
The ads show passengers in situations where they can benefit from Virgin Australia’s products. For example, the Economy X ad, has a man trying to fit into a cramped car, before being able to stretch his legs out on a Virgin Australia aircraft thanks to extra legroom. According to marketing trade publication Mumbrella, the campaign was put together by agency DDB. DDB Sydney executive creative director, Tara Ford, is quoted as saying: “It was an absolute joy to bring a brand to life that wanted to have some fun. And I think you can see that in the work.”
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