How To: Pay-Per-Click Advertising

HOW TO: PAY-PER-CLICK ADVERTISING

AJAB SAMRAI has cemented himself as one of the most awarded creatives in the world, with over 300 professional commendations and awards to his name.

HOW TO: PAY-PER-CLICK ADVERTISING Pay-Per-Click – or PPC – is a type of advertising that is linked to Search Engine Marketing (SEM), with Google being the most popular and in-demand of all search engines.

G

oogle AdWords is Google’s own method of search engine marketing, and the aim of SEM, PPC and Google AdWords is to improve a website’s rank or position in the search engine results pages.

By using SEM techniques, it is possible to advertise a business through Google and other search engines, making it easier for users who are searching for this type of product, service or content to find it. PPC advertising means that the advertiser only pays for each user that actually clicks on their ad, with a cap to determine the maximum number of clicks for any individual word.

The format of PPC adverts is text-based, with a maximum of four lines of text: 25 characters in the advert’s title, 70 characters for the main body of text, and 35 haracters for the URL.

The format of PPC adverts is text-based, with a maximum of four lines of text: 25 characters in the advert’s title, 70 characters for the main body of text, and 35 characters for the URL. PPC is an effective way to achieve an increase in web traffic and conversions, and it is an easy-to-use, cost-effective strategy for the majority of businesses.

To learn about other online advertising strategies, visit the blog of Ajab Samrai.

AJAB SAMRAI has cemented himself as one of the most awarded creatives in the world, with over 300 professional commendations and awards to his name.