How boosted engagement in their programmevolunteeringemployee&giving CASE STUDY
CSRAboutProgramme Manager IndustryBanking & Finance Employee & student count 1,300 (across 3 locations) Case BoostingFocus participation in CSR by digitising their employee volunteering and giving programme
With nearly 1,300 employees and a presence in Geneva, Zurich and Lugano, BNP Paribas (Suisse) SA is a leading European bank in Switzerland for corporates, and private clients. Active in Switzerland since 1872, they strive for long term development with a clear strategy for each business line: to be the preferred partner of Corporates and Institutions, supporting them in their development both in Europe and beyond with our “One Bank for Corporates” initiative and to be a leader in Wealth Management in terms of expertise and service for private clients and entrepreneurs.
institutions
Clémence Francelle, CSR and Corporate Philanthropy Programme Manager, manages the bank’s CSR activities, including volunteering events to engage the bank’s employees in Switzerland. She highlights their main challenges and how they partnered with Benevity to reach 40% employee
Developing employee engagement is a pillar of the bank’s CSR strategy.
Volunteering is part of BNP Paribas' approach to being a socially responsible player while also responding to the aspirations of its employees. It provides employees with a real opportunity for personal fulfilment by putting their skills, know-how and time to work in the public
The context
Theparticipation. bank'sCSR strategy covers all the economic, social, civic and environmental issues associated with making finance more sustainable. They are working to fully integrate ESG issues and positive impact into the bank's activities and business model, to control and reduce their own ecological footprint, to value diversity and inclusion in their teams on a daily basis, and to develop partnerships with a high socio-environmental impact.
The bank has been offering occasional volunteer work in the field as well as skill-based volunteering assignments for several years now, but at the end of 2018, the Group wanted to make employee solidarity a pillar in its Corporate Responsibility programme.
Their main challenge Expand their offering of volunteering opportunities with a larger number of nonprofit organisations and on a variety of themes that could meet the interests and passions of each employee and are aligned with the Group s Manage the workload that
To this end, the bank in Switzerland made it part of their policies, by giving each employee 8 hours (since increased to 16 hours, or 2 working days) to take part in volunteer actions during their working
Thetime. challenge
An all-in-one digital platform An engaging user experience By implementing an easy-to-use online platform, employees are able to be part of the program wherever they are in the world. With a choice of activities available at their fingertips and can easily participate in various ways, such as field volunteering, skills-based and online volunteering, and monetary or in-kind donations By having everything in one place, employees are able to see and register for upcoming events and activities online - and pick what suits their interests. Employees are also able to see what their colleagues are up to and get inspired by their actions by sharing photos and updates on the Newsboard! solution
The
40% of employees Manager, BNP Paribas Switzerland
The results
active on the CSRClémenceplatformFrancelle andCorporatePhilanthropy Programme
"After a year and a half of working with Benevity, nearly 40% of our employees are active on the platform. In 2019, 260 employees gave more than 850 hours of their working time to support the work of local nonprofit organisations. The collective enthusiasm and individual engagement shown during events shows that solidarity engagement is a lever of motivation for the bank's employees."
Tips & Advice for other companies
With the right support, regularly offering volunteer activities with no additional workload is possible for any company
The search for meaning in one's professional day-to-day is a reality that is increasingly shared, and a company that supports and encourages the commitment of its employees in solidarity actions contributes to meeting this e pectation
Through the mobilisation of all actors in society, a more sustainable and fair economy will be possible. This is why all forms of collaboration between companies, nonprofit organisations, public authorities and civil society are essential in this transition towards a more responsible growth
