How launched a programmeCSRin7countriesandengaged 33% employees in the first yearCASESTUDY
NinaLeadZellweger
Founded in 2004, Nexthink is the leader in digital employee experience management software helping IT leaders get unprecedented insight into employees’ daily experiences of technology at the device level – freeing IT to progress from reactive problem solving to proactive optimisation. The company’s over 700 ‘Nexthinkers’ are spread across offices in the US, Switzerland, Spain, UK, France, UAE and Germany.
EmployeeIndustryTech count 700+ across US, Europe and Middle East Case LaunchingFocus a programme from scratch across 7 countries and engaging employees around the world.
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Nexthink’s CSR mission is in lockstep with its corporate mission to delight people at work, and tightly connected with the company’s HR strategy to build a great place to work. Together, this sets the foundation for their
Theprogramme.context“OurVolunteerisminitiatives
Nina Zellweger, Corporate Social Responsibility Specialist, is responsible for Nexthink’s Corporate Social Responsibility (CSR) programme which includes creating their strategy at the corporate level and executing their program on a day-to-day basis in partnership with Benevity. She shares how Nexthink developed and launched their CSR programme across their 7 countries to engage employees and contribute to communities while they grow as a company.
Meg ChiefDonovan PeopleOfficer, Nexthink
As a fast growing tech company in the field of employee experience, Nexthink’s CSR programme has been championed by Co-Founder and CEO, Pedro Bados, so that as the company grows their people can give back to their communities, through monetary donations and companypaid volunteer days provided to each employee.
create a sense of community and belonging that extends outside the office – gathering people around a common goal that they can feel good about beyond their day to day. That sense of Community is what makes Nexthink so special.”
To better understand their employees’ and how they approach social impact, Celeste and her team sent out a bank-wide survey digging deeper into employee motivations. This is when she discovered that many employees outside of London felt they didn't have the same access to volunteering activities as their London-based colleagues. With this knowledge, Celeste committed to building a programme that would be present across their hubs and even for those who work remotely. This would give employees the opportunity to contribute their time to meaningful, local causes - no matter where they are based.
Nina CorporateZellweger Social Responsibility Specialist, Nexthink
The challengeThe“WecontexthavebuiltHRprogrammes and opportunities that not only help our employees grow and develop, but also engage with our communities and support a more diverse, inclusive, and equitable tomorrow. Participating in our CSR initiatives is a way for our employees to build trust, collaborate, and meet other Nexthinkers around the globe, and an opportunity for us to give back to the communities where we live and work. It’s important that as we grow, we continue to be good corporate citizens and give back to the world around us.”
Their main challen e team building.
The challenge
“From an employee standpoint, we wanted to find and provide structured ways to engage with volunteering opportunities. We offer Nexthinkers 3 company-paid volunteering days per year, so we wanted to find a platform that could help us suggest and facilitate participation. We also see our CSR efforts as a good way to support teambuilding at Nexthink.”
Nina Zellwe er Corporate Social Responsibility Specialist, Nexthink
The solution
Nexthink developed a structured programme and policy for their employees, including a network of local programme champions to drive participation, and offering 3 days of company-paid volunteering days per employee per year while enabling choice to support the causes they care
Adapting to a virtual-first world to unite their workforce was key. For example, they launched their first-ever virtual fundraising initiative: Nexthink Across the Globe. Employees collectively ran or walked over 11,000km and for every km tracked, Nexthink donated $1 to 2 nonprofit organisations supporting coding literacy to traditionally underserved Registrations,communities.communication and tracking were all centrally managed through their platform.
Streamlining virtual activity organisation in a virtual-first world
Nexthinkabout.
A supportive programme and policies to encourage employees
An all-in-one platform to facilitate CSR activities globally Instant tracking and reporting to share their progress
Nina CorporateZellweger Social Responsibility Specialist, Nexthink
implemented an easy-to-use online platform to centrally manage their CSR activities across their global offices efficiently to offer a wider choice of activities, manage registrations and drive participation and impact. The central team can also track and report on key metrics such as participation, volunteering hours, and causes supported to include in strategic reports for management and external stakeholders.
“In partnership with Alaya, we create efficient and simple ways for our Nexthinkers to give back to their communities in ways that are meaningful to them. When employees are engaged and happy, they are able to make an incredible impact on the world around them. Using a tool like Alaya helps us not only track our progress towards our goal, but also helps surface relevant opportunities up to our employees and grow participation.”
TheVolunteeringsolutiontohelp local farmers in mountain regions Cooking meals for communitiesvulnerable Holiday gifts for vulnerable children & teenagers Nexthink Across the Globefundraising run " When you are working full time, it is often difficult to slot in the time to participate in volunteering initiatives or events. With 3 days per year to volunteer, Nexthink is offering us the availability to do just that. This provides us with the opportunity to help others and give back to the community which is truly appreciated!" - Eshan Abdoolraman Technical Recruitment Lead, Nexthink
Communica e clearly and frequen ly about what is happening with your CSR efforts. Give employees every opportunity to hear about what is going on and how they can participate, give management regular updates about progress and program direction often Develop a s rong eam of champions. These will be your connection points to your CSR program around the world. Make sure you have a solid group of champions who are trained on the platform, who can help communicate locally about upcoming opportunities, and who can be point people for any questions. regularly with employees so you can reach them and sustain engagement Find oppor uni ies ha resona e wi h your employees’ passions. Everyone is passionate about something. inding opportunities to engage with that passion is where we can make a huge difference in the world.
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