5 minute read
Welcome
Hello & Welcome
TO ISSUE #012 2020 EDITION
Advertisement
2020
Five countries - fifty cities - five years
Hello and welcome to the 2020 edition of our Magazine! We hope you've all had a great start to the year; we have high hopes for this year and can’t wait to share our plans in celebration of the start of this new decade!!
Hello and welcome to the 2020 edition of our Magazine! We hope you have had a fantastic opening quarter and we are looking forward to sharing with you the latest success stories and plans for the next few months - it's an exciting time!
After a somewhat ‘tumultuous’ year in terms of politics and the media, there has been a noticeable shift in our approach towards processing information. As opposed to simply guzzling down the latest headlines, blindly absorbing buzzwords and filling our brains with misinformation, it is more important than ever to scrutinise what we read. We must focus on activating our sense of autonomy, throwing away habitual modes of passive engagement and pledging to move forwards with curiosity, with hard work and with hope. How does this relate to Direct Sales? Well, our line of work is all about engaging with the public, communication, and forming connections with the public. Whilst this ‘digital age’ opens up a world of possibility in terms of accessibility and connecting with people across the globe, it also interrupts our human-to-human contact time. What we love about this industry is the face-to-face engagement. Every door we knock on offers up a unique conversation and therefore we are required to appreciate, observe and understand the person with whom we are engaging. Our industry is all about subjectivity; noticing the individual amongst the group and making an effort to make each conversation feel special.
In this edition of the magazine, we will be taking a more in depth look at Social Media and what is means to be ‘on-brand’, not just as a company, but as an individual; how do you want to present your own version of ‘Entrepreneur’ to the public and what will you choose to share with your audience? We will also be looking at new methods of recruitment, sharing with you alternative modes of headhunting and the benefits of reaching out to people from a whole wealth of backgrounds. As the company expands, we need to find the right people to start running our new offices, and we’re really looking forward to bringing on board some fresh talent.
Before we get started, we would like to extend a warm welcome to the newest members of the team! Introducing Natalia, Kristina, Pierce, Amber and Sarah who have recently joined our recruitment department - we are really looking forward to working with you! Congratulations are also in order to Magda, Josh, Vik, Mike and Paul who have all been promoted to Crew Leader and we are very excited to see what the next quarter brings for everybody!
Welcome From Fran Colam...
The end of last year was the best quarter we've ever had and we ended up raising over £7.4 million for different charities. We experienced huge bursts of progression with lots of teams hitting personal bests and smashing their targets, so congratulations all! The new office over in Bristol - Promotions Company, headed by Phil Reid - was one of the big achievements of 2019; in less than a year he has lead the company to an extraordinary place and we can’t wait to see what’s next for the team.
Now our main focus over the last quarter has been recruitment. We’ve been talking to our target market in a different way and have been making an effort to think about how we can do things differently. We want to break the mould and so we have been real students lately, constantly updating our approach and up-skilling our practise. We’ve been running workshops, inviting in guest speakers - Sam Rathling from LinkedIn and Chris Taylor from Instagram - and really focussing on ensuring that everybody, company-wide, has the skills and strategy in place to meet this expansion with energy, commitment and dedication. It’s an incredibly exciting time.
have dedicated a lot more time to our Social Media accounts. We have begun to adapt our approach to sharing content, including the personal story behind the Entrepreneurial journey with the public alongside the more habitual posts. We are learning how to include the more human elements of our day-to-day practise, alongside the typical business content and are seeing an increase in our reach across various platforms.
Considering we work in a face-to-face industry, we’re not the biggest fans of being glued to our phones; however it’s just the way the world works these days, so rather than banging our heads against a brick wall, it’s far more productive to reframe our attitude towards online content. If we think of it as another mode of forming a connection and ‘sharing’ what we do with others, then it becomes exciting. We love bringing in people from alternative backgrounds, and many of the new recruits we’ve recently taken on are what we called ‘passive job seekers’, so people who aren't necessarily looking for a new job, but who also aren’t particularly thriving in their current employment. It’s lovely to be able to open their eyes to this industry, help them begin their career in Sales and watch them grow as Entrepreneurs.
So there's lots to be proud of! We’ve experienced a significant expansion over the last few months and during that process we have produced the greatest output and content for our clients which is fantastic. The goal is to keep expanding, of course, but we can only do that if we have the right people, so the drive now is very much on recruitment as well as continuing to cultivate and exercise the student mentality that will take us to the next level. We’re always looking at how to improve, how other businesses are working, and for the next generation of talent.
' We feel it’s important to be able to have conversations outside of the office environment, to nurture social dynamics away from home and reward our team for hitting their targets ’
