Re-branding over in Russia

Over in Russia, we will be holding a meeting midway through the first quarter with the senior members of the team as well as the recruiters to bring everyone up to speed on the plan for developing the company out there. In April, we’ve got an awards event which we’re really looking forward to and an Owner’s Meeting to be held in Moscow. We’re in exactly the same position in Russia as we are in the UK, with 12 offices open currently, and another 8 in the pipeline. It’s an exciting time and feels good to have a strong presence in both parts of the world.

We caught up with Veronica over in Moscow to hear how things are going…

We’ve actually been undergoing some re-branding lately which is exciting. The company now goes by the name: People Boosted and you can check out our new website at www.peopleboosted.com. We’ve gone for a bright, bold and fun design, and have used comic style animations to share the story of our work. We wanted something contemporary to catch people’s attention and also to appeal to a 2020 demographic. We also wanted something that reflected the vibe of the company: ‘Boost Your Project and Have Fun!’.

That’s great news! And how have things been going for the Offices out there?

Things have been going really well. We’re opening another office in Moscow. I plan on sending another member of our team to open up in Kazan. Then in the second quarter, our plan is to open another 2 offices and go from there! We currently have 4 Owners and are focussing heavily on recruitment - much like in the UK - in order to expand the company over the year. We have big plans! In terms of our branding we’re actually going to keep the same name across all of the offices during the launch phase. This will help us build our reputation and a strong cohesive presence in the industry. Then, after we’ve established our 20 offices and they are up and running, each team will have the opportunity to re-brand (if they want to); however it’s important for us to get our name out there beforehand.

Have you been using social media to help with the re-brand?

Yes! Check out our Instagram page, it’s looking really cool. We’ve got a really strong visual brand and again are using the comic animations on there so people will immediately recognise the business when they see it.

What’s Moscow like to work in?

which matches our company vibe. It’s very well connected in terms of travel and that means there’s a broad demographic of people that we can look at for recruitment. It’s incredibly dynamic which makes it a perfect base for us.

Is there anyone in particular you’ve like to congratulate?

We’ve got Idar working with us and he’s doing really well. He’s just been promoted to Organisational Head and is opening up another office in Belarus. He’s pushing for his DP promotion this year, so a congratulations and good luck to him!