Books & Podcasts

Books and Podcasts

Bored, Lonely, Angry, Stupid The Psychology of Persuasion

InstaBrain: The New Rules for Marketing to Generation Z

Marketing Rebellion: The Most Human Company Wins

‘We take some things for granted today— that selfies make us narcissistic, that social media can make us lonely, and so on.

‘How confident are you that you can connect and engage this audience in a way that will resonate?

By: Luke Fernandez

By: Sarah Weise

‘Marketing Rebellion will teach you: •How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.

By: Mark W. Schaefer

This quarter we have been focussing on recruitment; the following podcasts offer you a fantastic insight into what it means to do just that. Looking at strategizing, recruitment and design, these books and podcasts will enhance your understanding of how to better promote your business and build a reputation across a variety of platforms. Get reading, get learning and get yourself and your business out there!

ReWork

‘This optimistic book can inspire hope in future entrepreneurs. The author makes sure that the reader is grounded in the simplest, yet most effective, principles.

By: Jason Fried

Podcasts

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Accelerate! (Sales, Profits, Growth) By: Andy Paul “Accelerate Your Sales Power.” Are you completely satisfied with your sales performance? Then Accelerate! your sales skills, leadership traits, and personal development, with sought-after speaker, best-selling author and sales sage, Andy Paul.

The School of Greatness By: Lewis Howes ‘Lewis Howes is a NYT bestselling author, lifestyle entrepreneur, former pro athlete and world record holder in football. The goal of the School of Greatness is to share inspiring stories from the most brilliant business minds, world class athletes and influential celebrities on the planet to help you find out what makes great people great.’

Get In the Door By: Steve Kloyda ‘Let's face it nothing happens until you get in front of a prospect or client and that will never happen until you get their attention. This podcast is dedicated to helping you get in the door, close more sales and do your best work.’

Outrage & Optimism By: ....... ‘Interviews tackling the subject of Climate Change with David Attenborough, Ellie Goulding, Jane Goodall, Governor Jay Inslee, Greta Thunberg’