Mantra Magazine Issue #12

Page 66

CATEGORY BOOKS & PODCASTS

Books and Podcasts Bored, Lonely, Angry, Stupid The Psychology of Persuasion

InstaBrain: The New Rules for Marketing to Generation Z

Marketing Rebellion: The Most Human Company Wins

‘We take some things for granted today—

‘How confident are you that you can con-

‘Marketing Rebellion will teach you: •How

that selfies make us narcissistic, that so-

nect and engage this audience in a way

cataclysmic consumer trends are a pre-

cial media can make us lonely, and so on.

that will resonate?

dictable result of a revolution that started 100 years ago.

By: Luke Fernandez

065

By: Sarah Weise

By: Mark W. Schaefer


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