Mantra Marketing Magazine Issue #17

Page 24

CATEGORY GROW TH

The

Direct Sales Mentality with Phil Reid Not one to shy away from the truth, you can count on Phil Reid to delve into hard-hitting topics. And don’t we love him for it.

W

e

spoke

with

Personally, the most valuable thing I’ve gained from

Managing

this business isn’t the money or the success, it’s

Director of The

pure internal confidence, that means everything

Promotions

to me. It’s made me a confident person and that’s

Company

heaven to me.

the

Bristol the

in about

potential

opportunities

In which ways do you think direct sales builds confidence?

that come with

the sales industry. This interview won’t be what

Direct sales is the best and worst thing for

you’re expecting, it wasn’t what we were even

confidence building. On the one hand, you have to

expecting…

step out of your comfort zone, which is terrifying, but on the other hand, doing that is the only way

Hi Phil! You’ve worked in direct sales for 17 years

in which to become more confident. This industry,

now, how would you describe the field in one

however, allows you to do it gradually, you’re not

sentence?

thrown into the deep end.

Something everyone should do. Whether it be to

If you’re scared of spiders, the best way to get over

meet people, have great income, travel, or progress

that fear is to build up your tolerance for them. You

professionally. It’s got everything.

sit in the same room as one, then move closer, then

COMMITMENT / CONFIDENCE

hold one, etc. You’ve got to go toward the thing

023

What would you say is the best thing about

that makes you nervous because the more you run

working in the industry?

away the bigger that fear becomes.

It depends entirely on who you’re speaking to I

I look at it as pure statistics. If you look at social

think. There are so many areas to direct sales and

confidence, where does it come from? Social

you can pick and choose what you want from it. It’s

interactions, right? A person between the ages

got a fun environment, money, travel, professional

of 0-20 will have met and spoken to 1500 people,

progression, and self-development, but it’s also

on average. If you divide that by the number of

challenging, you can form great relationships, and

people we speak to in direct sales in a day (70), it

you’re celebrated for your efforts.

would take 33 days to reach the same figure. It’s no wonder you gain confidence.


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