CEDO - Creative Ethics Defence Organisation
We are CEDO, the global creative ethics defence organisation. The talents and skills of creatives all over the world are being used as weapons by large corporations to brainwash and trick their target audiences into buying their services & products with the ideas and expectations that these services & products will make their lives better or more enjoyable. We aim to make a stop to this at a global scale. Working together as a community of creative minds is the only way we can get anywhere.
Theory Into Practice - OUGD501
Alex Dyson
The First Things First Manifesto was the original effort to put these issues to demise. However this has needed updating once more, and we have taken it upon ourselves to make a difference. In 1964, 22 visual communicators signed the original call for our skills to be put to worthwhile use. In 2000, 33 signed the reformed call. Today, we are asking for the majority of designers across the globe to act on what we have mistakenly allowed. To take part in the redevelopment of our purpose. To end consumerism.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
The branding required for an organisation defending the ethical beliefs of creatives must represent many values amongst it’s visual image. The combination of logo, type and colour will pull together all communications of print and web. The aim of creatives globally working together to make a change is illustrated in the logo being framed with the organisation’s name.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
FUTURA MEDIUM Futura was chosen for its minimal and modern aesthetics appealing to a wide range of different creatives.
HEADLINES ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Futura Light Body Copy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
Green is worked throughout the identity to represent the growth of both the concerns and the acts against them. Black is paired with the green for legibility and contrast to white.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
Because we are a global organisation, we are predominantly web-based. This allows us to be in communication with all corners of the world at all times and are able to provide support to anyone that wishes to join our organisation and make an impact on our creative world. Here is the home page of our site where you get a direct link to all of our social platforms as well as our manifesto. Everything related can be found upon clicking the menu button in the top left.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
This button slides the screen across revealing a selection of clickable links. These links journey the user through the pages available on the website at the present time.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
The first link leads the user to the Honest Things First manifesto, our organisation guidelines which require the undersigned to not complete dishonest, suggestive or any kind of creative work that would mani pulate the truth of products or services. As well as make a further effort to complete creative work for worthy causes that would benefit our way of living and the reputation of creatives globally.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
Scrolling to the bottom of the page where the manifesto ends, the user will find a way of digitally signing the above text, agreeing to it’s values and opting to make a difference by joining the work of the organisation. The person who signs would then be added to the page dedicated to creatives who are taking part.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
This page splits our organisation’’s backbone in two subsections. The influential creators are creatives that have a big following and are well known for their practices. These people would set a good example to those who admire them.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
The title displaying the words ‘Our Army’ presents the list of creatives that have signed the manifesto. Having a website that will automatically change as people submit their details makes the interactivity with the website a lot more personal, giving a stronger feel of a community.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
All of our creative concerns are highlighted on our website. For those of you who do not wish to read the full manifesto and would rather gather a few bullet points then we have done this for you.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
Being a non government funded organisation we need a way to keep us going. By purchasing our t-shirts and screen prints you will be marking yourself as a proud supporter of the cause as well as keeping us going.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
Being a global organisation, we need to be contactable from all ends of the world. Having a contact form will allow anyone with an internet connection to speak to us for any reason they need to.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
When a user signs the manifesto, a journal is sent out to them. This journal serves as a form of documentation for each time a creative completes work for a good cause. The creative would write all of the details of the brief in each designated section of the book until it was complete. Upon completion, the creative can send the journal back to CEDO and be commended with an award. This would be a prestigious award recognisable globally and would be a fantastic addition to a CV.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
Along with the journal, the creative that signs the manifesto will also receive a membershi p card for quick proof of the creative’s beliefs as well as the reasons of why they practice in the way they do.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
The promotion of our organisation would run over printed elements as well as social networks. We would have adverts printed in creative based magazines such as Creative Review. These would push our organisation to a larger spread of people and encourage more to look into the organisation and learn more about it.
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CEDO - Creative Ethics Defence Organisation
Theory Into Practice - OUGD501
Alex Dyson
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