And we’re back.
Shit — this is the last time too.
Who am I as a designer? I am a graphic designer with an unmistakable passion for the concepts and construction of brands, together with an energetic interest in the impact delivered by type & image in the form of both physical products & screen based media.
The Briefs
01 — Halleycat 2014 02 — Bijou Bridal Boutique Website 03 — A Typeface
05 — Leeds City Council
04 — Zine
06 — Patty Smith’s Burgers 07 — Kōjō 08 — Jake Richardson
01 — Halleycat 2014
The Halleycat is an annual Halloween themed alley-cat style event held in Leeds which replaces the dangerous elements of a high speed race through city traffic with a series of different competitions which everyone can be involved in. I have roughly two weeks to design the overhanging branding, four individual logos for each competition, a selection of printed merchandise / collateral and the online promotion for the event happening on 01/11/2014.
02 — Bijou Bridal Boutique Website
Bijou Bridal Boutique offers the modern day bride a stunning exclusive collection of silk wedding gowns from two of the Industry’s leading British Bridal Designers; together with an exquisite range of British made accessories including handmade veils and handcrafted tiaras and headdresses. The website is the boutique’s digital shop-front and must represent the shop in a simple & professional manner to allow for easy navigation. This must be completed for the start of November.
03 — A Typeface
To design a typeface, you require a lot of patience, accuracy, skill and determination. All of these are skills I want to develop over my final year before going out into industry. The outcome of a sans-serif typeface with interesting characteristics that set it apart but don’t ruin it’s functionality is my main goal. I will spend one day a week working on this typeface until April when I review what work there is left to do for hand-in.
04 — Zine
Plan, illustrate, design & print a contemporary ‘zine’ focused on illustrating iconic lyrics from songs everyone know. Illustrations must be completed as line drawings by hand. “Hit me baby one more time” is an example of a lyric that absolutely everyone know no matter what age group they fall into. Illustrating these lyrics in the form of a line-based drawing will be an interesting experiment of visual communication through image rather than sound or type.
05 — Leeds City Council
Leeds City Council’s identity was last refreshed internally in 2005. The image created has slowly become out of date with the city’s fast-paced creative personality and culture. I want to bring the council’s identity up to scratch with it’s environment. I will produce a set of branding guidelines, printed collateral & a redesigned responsive website.
06 — Patty Smith’s Burgers
Patty Smith’s are both a resident in Belgrave Music Hall & Canteen as well as a street food vendor. Patty’s patties are freshly made on-site, using the best, locally sourced ingredients. Cooked pink in the middle and served in a brioche bun with an inspired cheese sauce, chipotle mayo, lettuce tomatoes and pickles. I love burgers and asked Ben (burger captain) if I could pitch a rebrand for them as part of my degree and he was down with it.
07 — Kōjō
London based fictional Japanese café, restaurant & meeting spot Kōjō requires a designer to create their visual identity surrounding traditional Japanese culture and values but with a modern day western twist. Kōjō means kindness, hospitality, and generosity. Specialising in dimsum, sashimi & yaki soba as well as a variety of specialist fresh teas, this independent food stop looks to open Japanese culture up to the busy Londoner through it’s cuisine and peaceful environment which helps one escape his/her hectic lifestyle in the middle or end of their day.
08 — Jake Richardson
Jake needs his branding & identity developed along with a professionally designed and crafted portfolio & CV in preparation for the end of his degree where he will begin the next chapter of his practice in becoming an architect.
Direction for COP3 beer. How typical.
* “ Why does one request a pint of Carling when it tastes like piss?” * That’s not actually the name of my question.
On a serious note. I am fusing my interest in the effects of consumerism and my love of craft beer to build up a body of research, critical writing and supporting practice analysing the marketing of beers and the consumer’s thought process when deciding on their beverage of choice.
Collaboration Samantha Pop-up Print Shop Mutual Design Interests Similar Work Ethics
I was going to communicate with my favourite Leeds based agency Analogue last year in hope to visit their studio. Naturally — They started to move studio and I missed my chance.
Placement
They can’t get away from me now! They have moved and had time to settle in now so I am going to get in touch with them soon to see if I can go and see their new place and hope things fall into place from there. The digital director now follows me on Instagram too — It must be fate.
Exhibitions / Creative Networks / Galleries / Talks / Etc
I didn’t go to many exhibitions or ‘happenings’ last year due to work, not knowing about them, etc. This year I am going to actively know about and go to as many ‘happenings’ as I can to develop my awareness of my creative environment and hopefully meet some interesting people to network with.
Up Direction This is the final year of the degree programme and it’s the last chance to make it count. I want people to know who I am, I want to design for a living and I want to do it well. The briefs I have constructed will help me develop my practice as a specialist in branding & identity, give my relationship with screen based media a second chance and grow into a designer ready for the industry.
Cheers