Cop presentation

Page 1

COP3 OUGD601


Consumerism OUGD601


H a v a d r i Consumerism g n k

OUGD601


Beer

OUGD601


Craft Beer

OUGD601


Crap Beer

Craft Beer

OUGD601


Crap Beer

Craft Beer

Mass produced industry names such as Carling, Carlsberg, Budweiser, Stella Artois, Coors, etc.

Brewed independently in small quantities.

Cheap ingredients such as rice to turn the beer bland and inexpensive. These ingredients make you feel bloated and full. Crap beer is recommended ice cold because this numbs the taste buds and makes it palatable. Usually consumed in large quantities with the objective to get very drunk. Crap beer is marketed on television and in print as a quality and refreshing beverage which will make models fall in love with you.

Craft beer is brewed using hand selected ingredients, specifically picked with certain flavor characteristics in mind and brewed with the goal of flavourful, quality beer. Craft beers are poured at their required temperature usually into third or half pint glasses, this allows the consumer to drink a variety of different beers without getting too drunk. Craft beer usually relies on word of mouth or it’s packaging as it’s marketing.



Why would a consumer buy into beer mega-brands when almost every town has a local craft brewery?

OUGD601


What is the thought process of a consumer when choosing a beer?

OUGD601


How much of a difference does packaging have on the decision process?

OUGD601


Why are people so scared of something different?

OUGD601



To my disappointment — the people pulling pints at the festival didn’t have a clue about their marketing strategies and were literally there to provide to thirsty Leeds. I was advised by several to send it as an email to the breweries and the correct person would get back to me. I guess they are busy though..

OUGD601


People who are happy to take a survey at a Beer Festival: Blokes waiting outside the toilets for their Mrs.

OUGD601


I don’t have a fixed question yet.

OUGD601


Plan, design & develop a brand & marketing strategy to encourage people to stop drinking crap beer.

OUGD601


Plan of Action! Go to a brewery to pester them. Go to the North Bar and speak to them. Go to Tapped and speak to them. Find a selection of trusted online sources / journals.

OUGD601


“Cheers”

OUGD601


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.