Joe Leadbeater / Alex Dyson
Concept Domino’s asked for a campaign to solidify their ownership of Tuesdays. They wanted ‘Two for Tuesdays’ to be what Orange is to Wednesdays. Our concept is an application that brings Domino’s customers together through social networking. Our app will connect to Facebook, Twitter & (the newly popular) Google +. The app will give users the opportunity to share their ‘Two For Tuesdays’ experience with their friends and family. The use of the app allows Domino’s to advertise through the excessive use of social media by their targeted audience. The use of a QR code to add information to the app allows users to make ‘Two for Tuesdays’ a printed and digital interactive experience.
OUGD503
Domino’s YCN Brief _ 01/05
Crit Presentation
Joe Leadbeater / Alex Dyson
OUGD503
Domino’s YCN Brief _ 02/05
Crit Presentation
Screen Designs App Button In Context
Loading Screen
Sign Up / Login
Choosing A Username
Joe Leadbeater / Alex Dyson
OUGD503
Domino’s YCN Brief _ 03/05
Crit Presentation
Screen Designs Profile
Profile - Scrolled Down
Payment Page
QR Code Scanner
Joe Leadbeater / Alex Dyson
OUGD503
Domino’s YCN Brief _ 04/05
Crit Presentation
Screen Designs Customise Your Pizza
Customise Your Pizza - Scrolled Down
Customise Your Pizza - Scrolled Down
Joe Leadbeater / Alex Dyson
OUGD503
Domino’s YCN Brief _ 05/05
Crit Presentation
Packaging Solution Packaging Net
Packaging Explanation
The mechanic of ‘Two for Tuesdays’ is to bring two people together. The packaging solution brings two pizzas together. The boxes are composed of two halves of the Domino’s logo, symbolising unity between Domino’s & their customers.