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THE TYPEFACE
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THE PACKAGING
CMYK 8 99 74 1 RGB 204 0 51 CMYK 52 1 73 0 RGB 117 186 92
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THE DESIGN The design of the new bottle consists of a matte coated brown bottle to keep light out in the branded colour of the flavour. This is far brighter than it’s predecessor and gives an impact with white hand painted typography motivating Purdey’s audience to rejuvenate themselves with this exciting product that stands out amongst others.
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THE NEW PRODUCT Purdey’s new product ‘Natural Energy’ stands beside their original flavour with all of the same uplifting and motivating values but with a different taste and with that, a different theme. The quote on Purdey’s new product’s bottle expresses actions that are completed with natural energy but still acting in a motivational form of speech which would make people smile as they read or drink it.
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