MODERNISM POST - MODERNISM Research Booklet
Content Research Document
Page 1 - 6 Modernism Page 7- 13 Post- Modernism Page 14 - 27 Process
M odernism Modernism is a break through in new art. Before Modernism there was very little in the way of innovation. It started in the 19th century in the Edwardian era and a had a huge impact on the entire industry. Arising in a bit of a rebellion, Modernism set out to teach the world about a different view to art, politics etc. This rebellious attitude that flourished between the 1900’s and the 1930’s, Started with the rejection from Europe, as people thought the whole idea was to radical. Artists such as Wim Crouwl looked at the first new type face called Helvetica which was the first new type font for modernism.
Page 1 https://www.google.com/search?site=&tbm=isch&source=hp&bi-
B
auhaus
Bauhaus was a school of art that was established in Germany. And was famous for its approach to design that it publicised and taught. In the fall of germany after the 1st world war. the art community talk to a more radical approach. Experimenting with Art that was suppresed in the old regime. They would take ideas which were used in the russian revolution such as constructivism. A man named Gropius said that these views were not needed and that Bauhaus was entirely apolitical. The school of weimar was founded by walter gropius it lay roots in the arts and crafts and promoted the style De stilj.
Page 2 http://www.metmuseum.org/toah/hd/bauh/hd_bauh.htm
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skar schlemmer
Until the 1983 expansion of New York’s Museum of Modern Art, with its airy escalator ride and open view to the sculpture garden below, access to the painting galleries was via a simple staircase. On the landing, midway up to the second floor, hung the above canvas. It is Oskar Schlemmer’s painting of students on the stairway of the Bauhaus, the experimental multi-disciplinary art school of 1920s Weimar Germany. It was difficult to enter MoMA’s painting galleries without a close encounter with this seminal work. It was a beacon, signaling to every visitor just how much the museum’s modernist aesthetic was tied to the Bauhaus and of MoMA’s founding director Alfred Barr’s “life-altering” 1927 visit to the school’s Dessau campus. Schlemmer may not be the most famous artist to have taught at the Bauhaus but his inspiration is famous.
Page 3 https://www.google.co.uk/search?q=oskar+schlemmer&espv=2&bi-
L
aslo Moholy- Nagy
Ludwig Mies van der RoheLudwig Mies van der Rohe was one of the founding fathers of architectural Modernism. Utilizing modern materials and mass production strategies, his buildings rejected surface ornament in favor of a sleek and imposing geometry. When he took over the school of bauhaus he moved it back to what it was intentionally made for to promote the combination of technolagy and art. During his career he became successfull at the use of photography and typhography. He looked at the use of what he called new vision in which he thought you could use photography to see the world in a different view.
Page 4 https://www.google.co.uk/search?q=laszlo+moholy+nagy&espv=2&biw=1920&bih=919&-
W assily kandinsky Wassily KandinskyA member of the German Expressionist group Der Blaue Reiter, and later a teacher at the Bauhaus, Kandinsky is best known for his pioneering breakthrough into expressive abstraction in 1913. His work prefigures that of the American Abstract Expressionist. Kandinsky’s practice of art followed a period of development and maturation in intense though based on his artistic experience. This was crucial for his art work.
Page 5 http://www.wassilykandinsky.net/
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aul Klee
The Swiss-born painter Paul Klee worked in a variety of styles, including Expressionism, geometric abstraction, and collage. His most famous works have a mystical quality and make use of linear and pictorial symbols. When he started working at the Bauhaus his specialised in the art of book binding and stained glass window. His use of shapes helped him develop peices that could be used in society such as stained glass windows.
Page 6 https://www.google.co.uk/search?q=paul+klee&espv=2&biw=1920&bih=919&source=lnms&tb-
P
ost Modernism
Post Modern art movements were intented to pick up from were Modernism left off, In some repects however other sources have said that Post Modern art was developed around the idea of contradicting Modernist art. To sum up Andy Warhol, He said “ Anyone can be famous for 15 minutes this sums up the post Modernist world, we accept that life and art have a no longer intrinsic meaning so lets play around with it and experiment. I think the reason Post Modern art was so popular was because of the growth of consumerism and instant gratification, People wanted novetly and excitement. For example installation and video helped people to see art in a more pro- active way.
Page 7 Image By Herbert Write@wordpress,com
Spelka24@wordpress.com
J
asper Johns
Some say that Jasper John was the first Post modern Artist. He worked wih the first Dada Movement and Abstract Expressionism. He broke down the traditional boundaries between fine art and everday life. His laid the foundations for the Pop art movement and his study into the movements of semiotics and perception also set the scene for modernist and Post Modernist art. He worked with Artists such as Robert Rauschenberg and John Cage.
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www.Art-Wallpapers.com
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eville Brody
Neville Brody is one of the most influential graphic designers of the 20th Century. His work in the 1980’s revolutionised the look of magazines, advertisements, albums, covers and packaging. He is most well known for his ground-breaking design and typography ( for the magazine ‘The Face.’ He is also known for his albumcover designs for the record company, ‘Rough Trade’, and various poster designs . He had major interests in the movements such as Dada, Futurism and costructivism. He took his inspiration just as punk rock was becoming popular in London, He was shunned for his designs including one were he placed the queens head on its side. They said his designs were uncoventional. However just like Punk rock and the Dada movement he took the rule book and tore it up.
Page 9 http://brody-associates.com/
J
amie Reid
Reid grew up in Lodon where he become politically active, Getting involved in student demonstrations. He was motivated by opposition to right wing politics and charged by rock music. In 1976 he designed covers for the sex pistols and it was at this point where his most scandalous works of art came out. Many of his logos are worn on t-shirts and used as banners for anti capatalist movements.
Page 10 http://www.reidjamie.co.uk/
D
ada
Dada is a movement which was first created in the first world war. It was first created in switzerland and arose during the first world war in result of the nationalism and rationalism which people thought had started the war. It was influenced by early avant- Gardes such as Cubism, Futurism, Constructivism and Expressionism. Its output was widly diversed ranging from theatre to photography. The movement was said to have dissapated with the arrival of the surrealist in France.
Page 11 https://www.google.co.uk/search?q=dada&es_sm=93&-
C
ubism
Cubism is a early avant garde movement. It has been agreeed that it was first developed around 1907 . Pablo Picasso produced work which was counted as proto-cubist. Cubism came around about the same time as African America art was being discovered. Many artists including Pablo Piccaso, really felt inspired by this type of started his work with this new flair of culture which was later called pro- cubism.
Page 12 http://www.tate.org.uk/learn/online-resources/
G
rid System
The grid system is a aid for designing in graphics. As it says on the website it is a Aid not a guarantee, It is used when properly lining up a document. It gives the artist or designer a easier way to design a piece of work which is completely straight. They have many different types of grid and each is used for different purposes. They give you the ability to get each photo straight, However feel I need to point out that this will not happen by magic and it is primarily used for neatness and you need to be able to have the eye for measurements.
Page 13 http://www.thegridsystem.org/
K
infolk
For my experimintation I started to look at other magazines and how they did there layouts. A magazine that caught my eye was Kinfolk, Its a very nicely layed out clean magazine which focuses more on the images it produces rather than the flashy lay out. Since I’m very much into my layout and photography I wanted to look at how they did it. They start off the with a small peice of writting and a easily laid out box, but the bit I found so interesting was the photos they used, they lowered the saturation on all of them and gave them a good idea of how I wanted to lay out my magazine.
Page 14 Images by Kinsfolk
British Journal of Photography I choose to do some more research on a magazine called British Journal of Photography. I wanted to look a there layout and see how I could match it against my own. In some ways this magazie is very similar to kinsfolk in the way of design however its got a more post modern design to it. For example the cover is a pug with a laptop on top of it. Kinsfolk takes a more realistic approach with live models.
Page 15 Images by Photography
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xperimintation 1
These are my first looks at my development for the magazine cover, These are my first two desigs which utilised my photography from the City In flux project. I looked at the first masthead Designs, which consisted of a nice Arial font and a type of style which I took from Kinsfolk. I changed down the oppacity and hightlighted the large and reflective colours.
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xperimintation 2
For this one I followed the people known as Kinfolk in Designing my front cover, They use a really simple Idea of a photo with a nice font and background, this is something that many artiss use and especially using my soruce for Kinfolk I got a really good stead for what I wanted to do.
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E
xperimintation 3
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M
asthead Design
I look at a few different ways to develop my masthead which I will post down at the bottom which involve different Idea’s different fonts and different layouts to my final cover design.
New Visual Language New Visual Language
New Visual Language
New Visual Language Page 19
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NVL NVL NVL NVL The first step in deciding which type I wanted for my design, and which font would best suit the magazine I was trying to create. I eventually went with Ariel Bold just because of the fact its a nice clean font which modernist background.
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NVL
NVL
Form follows fuction
NVL
NVL
Form follows fuction
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Form follows fuction
Form follows fuction
The next part I had to decide on was which colour I felt culd go well with the magazine and the picture I would pick, I picked black because of how it helped lift the colours in the actual picture
The next step was to take a look at which expanded font I wanted to use whether I wanted the font to have a text box or a bit of type. Eventually I went for the bottom type, Since I needed it in the magazine I thought It fitted well.
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Covers So these now show the cover I chose with the two new, Mast heads on them. I was really impressed with how the came out and I thourougly enjoyed working on them. As they were only my first peices I had to add a lot more to them and what I had to take into accoutn was the amount of the room I had given myself, as more type needed to be added.
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Final Design So this is the final cover I chose for my project, It had the final type I chose and also included all the writing I needed to be able to have on it without loosing to much space and it becoming cramped. I decided to move the barcode to the back of the book as it took up less room and gave me more to do with the front.
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Cover by Cover The Idea for my magazine layout was inspired by Kinfolk, The way they set out there stuff, and how precise it was gave me a good idea for how I wanted to build my booklet I used my own photography for most of the pages and built up a nice developed page adding to it as I went, It went from being very low detailed to quite high with some of my own features including the skyscrapers in the background.
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Back Page Original For the back pages I looked at the design of my original photo, Which was taken in Liverpool, I really liked the look of it but it was far to cloudy and gray. I decided to take it and completely change the colour of the sky, I ended up with the lovely looking blue sky you see on the right. I eventually never used this as the tital page and moved it to be the back page as I thought it contrasted magazine nicely.
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Final
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