YEAR
2017—2019
SELECTED WORK
SIMPLE FRAGMENTS FROM
Alex Seyoun Jang
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A N A N N U A L R E P O R T― F O R I K E A I N V E S T O R S
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YEAR
2017—2019
SELECTED WORK
SIMPLE FRAGMENTS FROM
Alex Seyoun Jang
“
CONCEPT
Every work of mine has my fragments. A work of design starts from a single seed inside my mind. It can start from experience, memory, taste, interests, or sometimes, it begins with a small curiosity. During the process, the idea evolves and moves in between myself and the world, finally becoming concrete—visuals, graphics, signs, and systems. When these finally appear in the real world with a voice, they affect people and make them take action on what they’ve seen—or feel. All this process is fascinating, though it always starts from a simple fragment.
CONTENTS
FRAGMENT ONE
FRAGMENT TWO
IKEA YEARLY SUMMARY
LESS IS MORE p. 30 — 49
p. 8—2 9
FRAGMENT THREE
FRAGMENT FOUR
BALANCED BUDGET
SHAPE & SYSTEM p. 86 —103
p. 50 — 85
FRAGMENT FIVE
FRAGMENT SIX
TYPOGRAPHY MATTERS
FIVE DOZEN LIQUOR JUGS
p.10 4 —1 15
p.1 16 —1 2 9
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COURSE
SEMESTER SPRING 2018 CLASS T YPE SYSTEMS INSTRUCTOR DAVID HAKE
KEYWORDS
MODER N LIFE ORG A NIZED
SIMPLE FR AGMENTS
TITLE
IKEA YEARLY SUMMARY
S E LECTE D WO R K BY S E YOU N A LE X JA N G
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A N A N N U A L R E P O R T― F O R I K E A I N V E S T O R S
CAT E G O R Y
REDESIG N T YPOGR APHY BOOK L AYOUT
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COURSE
SEMESTER SPRING 2018 CLASS T YPE SYSTEMS INSTRUCTOR DAVID HAKE
KEYWORDS
MODER N LIFE ORG A NIZED
SIMPLE FR AGMENTS
S E LECTE D WO R K BY S E YOU N A LE X JA N G
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An annual report— for IKEA investors OBJECTIVE
CAT E G O R Y
Redesign a chosen brand’s CSR (Corporate Social Responsibility) Report.
REDESIG N T YPOGR APHY BOOK L AYOUT
CSR reports often have low legibility in layout design. This report has been redesigned to deliver the complex contents in a clear display by using organizational text and appropriate photographs working with graphs, charts, tables, and infographics.
DESIGN
Organized modern vibe. Right now, IKEA is using a customized typeface similar to Futura, but I have chosen Neue Haas Unica Pro to deliver a simpler and more organized mood. The key colors, blue and yellow, come from the original brand’s color palette. I try not to overuse the key colors because of their vividness. I use a two-column-grid layout to achieve clear legibility and apply simple line-based icons to boost a modern vibe.
S P E C I F I CAT I O N S
8 x 10 46 pages
Neue Haas Unica Pro
C1 M19 Y100 K0
ABCDEFGHIJK LMNOPQRSTU VWXYZ
C100 M91 Y6 K1
A N A N N U A L R E P O R T― F O R I K E A I N V E S T O R S
C0 M0 Y0 K100 C0 M0 Y0 K0
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IKE A
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COURSE
SEMESTER SPRING 2017 CLASS PERSON AL PRO JECT INSTRUCTOR -
TITLE
LESS IS MORE
KEYWORDS
MINIMAL URBA N BASIC
SIMPLE FR AGMENTS
S E LECTE D WO R K BY S E YOU N A LE X JA N G
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A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S
CAT E G O R Y
APP DESIG N UI / UX DESIG N SCREEN L AYOUT
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COURSE
SEMESTER SPRING 2017 CLASS PERSON AL PRO JECT INSTRUCTOR -
KEYWORDS
MINIMAL URBA N BASIC
SIMPLE FR AGMENTS
S E LECTE D WO R K BY S E YOU N A LE X JA N G
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An app— for minimalist fashion lovers OBJECTIVE
CAT E G O R Y
Design an app that provides a simple solution.
APP DESIG N
Wardrobe is a personal iOS project that I made to
UI / UX DESIG N SCREEN L AYOUT
experiment with user interactions and visual animation effects. The app offers a clear f low for the entire purchase process for modern customers who are busy but want to keep their chic aesthetic. As an individual who has an interest in fashion and clothing, I always wanted to work on something that would offer a simple but stylish clothing purchase experience.
DESIGN
Inspired by minimalism. Wardrobe has a clothing retailer concept offering a certain style of clothes carefully curated. The application starts with the mood image, showing a major portion of the aesthetics. The main focus of the application is to keep the mood of urban chic and link it with simplicity. To achieve the goal, I mainly focused on making a clear and recognizable UI movement. If the application delivers a mood to people visually and interactively, it makes them spend more time on it.
S P E C I F I CAT I O N S
Gotham
C0 M0 Y0 K100
ABCDEFGHIJK LMNOPQRSTU VWXYZ
C0 M0 Y0 K0
A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S
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WARDROBE
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A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S
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SEQUENCE
Landing page
Sign In
Home page
My account
Menu
Category
Editorial
Product list
Editorial looks
Product detail
Select
Location
Options
Item to cart
Cart
Checkout
A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S
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Landing page
Sign in
Menu
Product detail
SIMPLE FR AGMENTS
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Options
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From Menu
My account
Location
To product detail
Category
Product list
Cart
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Checkout
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A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S
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A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S
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A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S
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A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S
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COURSE
SEMESTER SPRING 2019 CLASS VISUAL THINKING INSTRUCTOR SA NDR A ISL A
KEYWORDS
FRIENDLY PL AYFUL BAL A NCED ORG A NIZED SAFE
SIMPLE FR AGMENTS
TITLE
BALANCED BUDGET
S E LECTE D WO R K BY S E YOU N A LE X JA N G
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A NEW BR AND―FOR FINANCIAL MANAGEMENT
CAT E G O R Y
BR A ND IDENTIT Y DELIVER ABLES CONSULTATION E VENT MOBILE APP FIN A NCIAL ORG A NIZER
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COURSE
SEMESTER SPRING 2019 CLASS VISUAL THINKING INSTRUCTOR SA NDR A ISL A
KEYWORDS
FRIENDLY PL AYFUL BAL A NCED ORG A NIZED SAFE
SIMPLE FR AGMENTS
S E LECTE D WO R K BY S E YOU N A LE X JA N G
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A new brand— for financial management OBJECTIVE
CAT E G O R Y
Design a brand that solves a problem.
BR A ND IDENTIT Y DELIVER ABLES
This project is about a financial management brand for
CONSULTATION E VENT
helping young adults such as college students. The
MOBILE APP
purpose of the project is to encourage students to save
FIN A NCIAL ORG A NIZER
money and live within a budget, but not make them feel guilty. Positive, energetic, and reliable are important keywords for the brand.
DESIGN
Your budget matters! To achieve friendly and comforting aesthetic in the overall design, a warm yellow and green palette and handdrawn illustrations are used in the system. I designed an event, a mobile phone application, and a financial organizer in one system. The soft colors paired with easy graphic elements make the idea of finances more positive and appealing to users beginning a budgeting habit.
S P E C I F I CAT I O N S
Gotham
C81 M20 Y42 K1
ABCDEFGHIJK LMNOPQRSTU VWXYZ
C26 M0 Y17 K0
Raleway
C2 M41 Y99 K0 C6 M4 Y8 K0 C0 M0 Y0 K0
ABCDEFGHIJK LMNOPQRSTU VW X YZ
A NEW BR AND―FOR FINANCIAL MANAGEMENT
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A NEW BR AND―FOR FINANCIAL MANAGEMENT
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A NEW BR AND―FOR FINANCIAL MANAGEMENT
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BRAND EVENT
Budget talk. This event is financial consultation for college students. The consultants will give suggestions for the participants to increase the savings portion in their budgets.
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A NEW BR AND―FOR FINANCIAL MANAGEMENT
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A NEW BR AND―FOR FINANCIAL MANAGEMENT
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A NEW BR AND―FOR FINANCIAL MANAGEMENT
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A NEW BR AND―FOR FINANCIAL MANAGEMENT
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BRAND APP
NICKL. This app is designed to help students to follow a savings routine. They can save a small amount of money on a daily basis.
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A NEW BR AND―FOR FINANCIAL MANAGEMENT
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SEQUENCE
Landing page
Sign In
Home page
Profile
Menu
Set a goal
Achievements Tips
Add bank
Your bank
Settings
Set a prior
Timer
Finalize
A NEW BR AND―FOR FINANCIAL MANAGEMENT
Auto-save
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Landing page
Home page
Set amount
From Set a bank
Your bank
SIMPLE FR AGMENTS
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Set a prior account
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Profile
Set a motivation
Achievements
Set a bank
Add bank
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Tips
Benefits
Finalize
Auto-save notification
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A NEW BR AND―FOR FINANCIAL MANAGEMENT
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BRAND PRODUCT
Financial organizer. Pencil and paper is still a strong method for budgeting these days. The stationery kit includes a finance journal and a receipts/bank statements binder with index tabs.
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A NEW BR AND―FOR FINANCIAL MANAGEMENT
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COURSE
SEMESTER SPRING 2018 CLASS T YPE SYSTEMS INSTRUCTOR DAVID HAKE
KEYWORDS
MINIMAL CONTEMPOR ARY SOF TNESS
TITLE
SHAPE & SYSTEM
STRENGTH STILL
SIMPLE FR AGMENTS
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A B O O K― F O R A S T U DY I N S T R U C T U R E
CAT E G O R Y
IDENTIT Y T YPOGR APHY BOOK L AYOUT
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COURSE
SEMESTER SPRING 2018 CLASS T YPE SYSTEMS INSTRUCTOR DAVID HAKE
KEYWORDS
MINIMAL CONTEMPOR ARY SOF TNESS STRENGTH STILL
SIMPLE FR AGMENTS
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A book— for a study in structure OBJECTIVE
CAT E G O R Y
Design a book based on a chosen word.
IDENTIT Y
I chose the word ‘structure’ for the project because I like
T YPOGR APHY BOOK L AYOUT
the fundamental and systematic narrative of the word. I researched design studios focusing on minimalistic and architectural works, and designed a book introducing them to a modern audience.
DESIGN
The contents introduce studios all over the world and their works related to the subject. The word structure has a hard and solid aesthetic, but in some points it also expresses tranquility. I picked a pale peach color to emphasize the contrast between strength and softness. The layout is based on a grid but has some f lexibility for a mellow vibe. One sans serif typeface and one serif typeface are paired to lend a tidy and elegant mood.
S P E C I F I CAT I O N S
7.5 x 7.5 54 pages
C0 M36 Y28 K2 C0 M0 Y0 K100 C0 M0 Y0 K0
Marr Sans
Publico
ABCDEFGHIJK LMNOPQRSTU VWXYZ
ABCDEFGHIJK LMNOPQRSTU VWXYZ
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COURSE
SEMESTER SPRING 2017 CLASS T YPE FOR MS INSTRUCTOR JOYCE Y U
KEYWORDS
MINIMAL
TITLE
TYPOGRAPHY MATTERS
CONTEMPOR ARY ENERGE TIC
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A POSTER SERIES―FOR THE T YPE-ADDICTED
CAT E G O R Y
CONCEP T T YPOGR APHY POSTER DESIG N
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COURSE
SEMESTER SPRING 2017 CLASS T YPE FOR MS INSTRUCTOR JOYCE Y U
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MINIMAL CONTEMPOR ARY ENERGE TIC
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A poster series— for the type-addicted OBJECTIVE
CAT E G O R Y
Create a series of three type posters for Helvetica, Garamond, and Baskerville.
CONCEP T T YPOGR APHY POSTER DESIG N
The three typefaces are each chosen from a different category in the Vox classification system. In this series of posters, the typeface and its background information are displayed in a bold and contemporary context to appeal to audiences, especially graphic designers who are interested in the beauty of typefaces.
DESIGN
Aesthetic information. The posters work together as a set, but each one presents only one typeface in the design. Through the project, I learned how to use negative space in the composition and convey hierarchy by using different scales of type size. I chose a vivid color palette to present a crisp and energetic vibe. Tilted cut-out spaces paired with large size type also deliver a dynamic and joyful mood.
S P E C I F I CAT I O N S
11 x 17 3 posters
C91 M82 Y0 K0 C36 M86 Y0 K0 C62 M0 Y24 K0 C0 M0 Y0 K100
A POSTER SERIES―FOR THE T YPE-ADDICTED
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A POSTER SERIES―FOR THE T YPE-ADDICTED
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COURSE
SEMESTER SPRING 2017 CLASS T YPE FOR MS INSTRUCTOR JOYCE Y U
KEYWORDS
MINIMAL RE TRO PL AYFUL
SIMPLE FR AGMENTS
TITLE
FIVE DOZEN LIQUOR JUGS
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A P A N G R A M C A R D S E T― F O R G R A P H I C D E S I G N E R S L O O K I N G F O R F U N
CAT E G O R Y
CONCEP T T YPOGR APHY L AYOUT DESIG N
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SEMESTER SPRING 2017 CLASS T YPE FOR MS INSTRUCTOR JOYCE Y U
KEYWORDS
MINIMAL RE TRO PL AYFUL
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A pangram card set— for graphic designers looking for fun OBJECTIVE
CAT E G O R Y
Design a pangram card set based on Vox classification.
CONCEP T T YPOGR APHY L AYOUT DESIG N
A pangram has the purpose of showing every letter of a given alphabet at least once in a simple sentence. This card set helps to compare various typefaces easily and can give a glimpse of ideas about aesthetically suitable font choices for the projects. The soft mood of the card set may attract graphic designers looking for a typeface and anyone interested in typography.
DESIGN
Typography forever. Eleven fonts were chosen from each different category of Vox Type Classification. The idea for the color palette comes from a retro vibe. With these desaturated colors, I can describe a timeless aesthetic with eleven typefaces having different characteristics. This card set will give a joyful experience when working on typesetting.
S P E C I F I CAT I O N S
3.5 x 5 14 cards total
C68 M61 Y41 K19 C47 M34 Y41 K2 C34 M10 Y27 K0
11 Fonts from the
C14 M39 Y30 K0
Vox Classification System
C8 M13 Y24 K0
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THANK YOU
My beloved sister and niece, Hee yoon and Eunseol, I couldn’t do all this alone without your love and encouragement. I am so fortunate to have you as my family. Jo, you are my forever-supporter, soul-sister, and endless inspiration. Thank you for always believing in me and standing with me. We’ve come a long way, and I’m ready to start a new journey, just as we’ve done it before. Mar y Scott, thank you for your encouragement, support, and dedication to making this portfolio possible. Bob Slote, Joyce Yu, David Hake, Wioleta Kaminska, Sandra Isla, and Hunter Wimmer, thank you for everything I’ve learned. My friends, Eunha, Minjung, Jinyoung, Seohee, and Hana, thank you for your love, support and encouragement. I miss you, too.
STUDENT
Alex Seyoun Jang alexjangdesign@gmail.com Alexjangdesign.com SCHOOL
Academy of Art University School of Graphic Design Master of Arts INSTRUCTOR
Mary Scott BINDING
Blurb.com M AT E R I A L
Proline Uncoated #100 TYPOGRAPHY
Berlingske Serif Helvetica Neue Publico PHOTOGRAPHY
Unsplash Adobe Stock SOFTWARE
Adobe Creative Suite
Š Alex Seyoun Jang All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying, recording, and other electronic or mechanical methods, without the prior written permission of the publisher. Some images and text have been used exclusively for inspiration and educational purposes only.
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S E LECTE D WO R K BY S E YOU N A LE X JA N G
alexjangdesign@gmail.com alexjangdesign.com