Portfolio—2019

YEAR

2017—2019

SELECTED WORK

SIMPLE FRAGMENTS FROM

Alex Seyoun Jang

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YEAR

2017—2019

SELECTED WORK

SIMPLE FRAGMENTS FROM

Alex Seyoun Jang

“

CONCEPT

Every work of mine has my fragments.

A work of design starts from a single seed inside my mind. It can start from experience, memory, taste, interests, or sometimes, it begins with a small curiosity.

During the process, the idea evolves and moves in between myself and the world, finally becoming concrete—visuals, graphics, signs, and systems. When these finally appear in the real world with a voice, they affect people and make them take action on what they’ve seen—or feel. All this process is fascinating, though it always starts from a simple fragment.

CONTENTS

FRAGMENT ONE

FRAGMENT TWO

IKEA YEARLY SUMMARY

LESS IS MORE p. 30 — 49

p. 8—2 9

FRAGMENT THREE

FRAGMENT FOUR

BALANCED BUDGET

SHAPE & SYSTEM p. 86 —103

p. 50 — 85

FRAGMENT FIVE

FRAGMENT SIX

TYPOGRAPHY MATTERS

FIVE DOZEN LIQUOR JUGS

p.10 4 —1 15

p.1 16 —1 2 9

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COURSE

SEMESTER SPRING 2018 CLASS T YPE SYSTEMS INSTRUCTOR DAVID HAKE

KEYWORDS

MODER N LIFE ORG A NIZED

SIMPLE FR AGMENTS

TITLE

IKEA YEARLY SUMMARY

S E LECTE D WO R K BY S E YOU N A LE X JA N G

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A N A N N U A L R E P O R T― F O R I K E A I N V E S T O R S

CAT E G O R Y

REDESIG N T YPOGR APHY BOOK L AYOUT

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COURSE

SEMESTER SPRING 2018 CLASS T YPE SYSTEMS INSTRUCTOR DAVID HAKE

KEYWORDS

MODER N LIFE ORG A NIZED

SIMPLE FR AGMENTS

S E LECTE D WO R K BY S E YOU N A LE X JA N G

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An annual report— for IKEA investors OBJECTIVE

CAT E G O R Y

Redesign a chosen brand’s CSR (Corporate Social Responsibility) Report.

REDESIG N T YPOGR APHY BOOK L AYOUT

CSR reports often have low legibility in layout design.

This report has been redesigned to deliver the complex contents in a clear display by using organizational text and appropriate photographs working with graphs, charts, tables, and infographics.

DESIGN

Organized modern vibe.

Right now, IKEA is using a customized typeface similar to Futura, but I have chosen Neue Haas Unica Pro to deliver a simpler and more organized mood. The key colors, blue and yellow, come from the original brand’s color palette. I try not to overuse the key colors because of their vividness. I use a two-column-grid layout to achieve clear legibility and apply simple line-based icons to boost a modern vibe.

S P E C I F I CAT I O N S

8 x 10 46 pages

Neue Haas Unica Pro

C1 M19 Y100 K0

ABCDEFGHIJK LMNOPQRSTU VWXYZ

C100 M91 Y6 K1

A N A N N U A L R E P O R T― F O R I K E A I N V E S T O R S

C0 M0 Y0 K100 C0 M0 Y0 K0

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IKE A

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COURSE

SEMESTER SPRING 2017 CLASS PERSON AL PRO JECT INSTRUCTOR -

TITLE

LESS IS MORE

KEYWORDS

MINIMAL URBA N BASIC

SIMPLE FR AGMENTS

S E LECTE D WO R K BY S E YOU N A LE X JA N G

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A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S

CAT E G O R Y

APP DESIG N UI / UX DESIG N SCREEN L AYOUT

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COURSE

SEMESTER SPRING 2017 CLASS PERSON AL PRO JECT INSTRUCTOR -

KEYWORDS

MINIMAL URBA N BASIC

SIMPLE FR AGMENTS

S E LECTE D WO R K BY S E YOU N A LE X JA N G

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An app— for minimalist fashion lovers OBJECTIVE

CAT E G O R Y

Design an app that provides a simple solution.

APP DESIG N

Wardrobe is a personal iOS project that I made to

UI / UX DESIG N SCREEN L AYOUT

experiment with user interactions and visual animation effects. The app offers a clear f low for the entire purchase process for modern customers who are busy but want to keep their chic aesthetic. As an individual who has an interest in fashion and clothing, I always wanted to work on something that would offer a simple but stylish clothing purchase experience.

DESIGN

Inspired by minimalism.

Wardrobe has a clothing retailer concept offering a certain style of clothes carefully curated. The application starts with the mood image, showing a major portion of the aesthetics. The main focus of the application is to keep the mood of urban chic and link it with simplicity.

To achieve the goal, I mainly focused on making a clear and recognizable UI movement. If the application delivers a mood to people visually and interactively, it makes them spend more time on it.

S P E C I F I CAT I O N S

Gotham

C0 M0 Y0 K100

ABCDEFGHIJK LMNOPQRSTU VWXYZ

C0 M0 Y0 K0

A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S

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WARDROBE

SIMPLE FR AGMENTS

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A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S

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SEQUENCE

Landing page

Sign In

Home page

My account

Menu

Category

Editorial

Product list

Editorial looks

Product detail

Select

Location

Options

Item to cart

Cart

Checkout

A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S

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Landing page

Sign in

Menu

Product detail

SIMPLE FR AGMENTS

S E LECTE D WO R K BY S E YOU N A LE X JA N G

Options

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From Menu

My account

Location

To product detail

Category

Product list

Cart

A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S

Checkout

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A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S

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A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S

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A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S

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SIMPLE FR AGMENTS

S E LECTE D WO R K BY S E YOU N A LE X JA N G

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A N A PP― FO R M I N I M A L I S T FA S H I O N LOV E R S

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COURSE

SEMESTER SPRING 2019 CLASS VISUAL THINKING INSTRUCTOR SA NDR A ISL A

KEYWORDS

FRIENDLY PL AYFUL BAL A NCED ORG A NIZED SAFE

SIMPLE FR AGMENTS

TITLE

BALANCED BUDGET

S E LECTE D WO R K BY S E YOU N A LE X JA N G

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

CAT E G O R Y

BR A ND IDENTIT Y DELIVER ABLES CONSULTATION E VENT MOBILE APP FIN A NCIAL ORG A NIZER

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COURSE

SEMESTER SPRING 2019 CLASS VISUAL THINKING INSTRUCTOR SA NDR A ISL A

KEYWORDS

FRIENDLY PL AYFUL BAL A NCED ORG A NIZED SAFE

SIMPLE FR AGMENTS

S E LECTE D WO R K BY S E YOU N A LE X JA N G

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A new brand— for financial management OBJECTIVE

CAT E G O R Y

Design a brand that solves a problem.

BR A ND IDENTIT Y DELIVER ABLES

This project is about a financial management brand for

CONSULTATION E VENT

helping young adults such as college students. The

MOBILE APP

purpose of the project is to encourage students to save

FIN A NCIAL ORG A NIZER

money and live within a budget, but not make them feel guilty. Positive, energetic, and reliable are important keywords for the brand.

DESIGN

Your budget matters!

To achieve friendly and comforting aesthetic in the overall design, a warm yellow and green palette and handdrawn illustrations are used in the system. I designed an event, a mobile phone application, and a financial organizer in one system. The soft colors paired with easy graphic elements make the idea of finances more positive and appealing to users beginning a budgeting habit.

S P E C I F I CAT I O N S

Gotham

C81 M20 Y42 K1

ABCDEFGHIJK LMNOPQRSTU VWXYZ

C26 M0 Y17 K0

Raleway

C2 M41 Y99 K0 C6 M4 Y8 K0 C0 M0 Y0 K0

ABCDEFGHIJK LMNOPQRSTU VW X YZ

A NEW BR AND―FOR FINANCIAL MANAGEMENT

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SIMPLE FR AGMENTS

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

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BRAND EVENT

Budget talk.

This event is financial consultation for college students. The consultants will give suggestions for the participants to increase the savings portion in their budgets.

SIMPLE FR AGMENTS

S E LECTE D WO R K BY S E YOU N A LE X JA N G

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

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SIMPLE FR AGMENTS

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

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BRAND APP

NICKL. This app is designed to help students to follow a savings routine. They can save a small amount of money on a daily basis.

SIMPLE FR AGMENTS

S E LECTE D WO R K BY S E YOU N A LE X JA N G

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

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SEQUENCE

Landing page

Sign In

Home page

Profile

Menu

Set a goal

Achievements Tips

Add bank

Your bank

Settings

Set a prior

Timer

Finalize

A NEW BR AND―FOR FINANCIAL MANAGEMENT

Auto-save

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Landing page

Home page

Set amount

From Set a bank

Your bank

SIMPLE FR AGMENTS

S E LECTE D WO R K BY S E YOU N A LE X JA N G

Set a prior account

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Profile

Set a motivation

Achievements

Set a bank

Add bank

A NEW BR AND―FOR FINANCIAL MANAGEMENT

Tips

Benefits

Finalize

Auto-save notification

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

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BRAND PRODUCT

Financial organizer.

Pencil and paper is still a strong method for budgeting these days. The stationery kit includes a finance journal and a receipts/bank statements binder with index tabs.

SIMPLE FR AGMENTS

S E LECTE D WO R K BY S E YOU N A LE X JA N G

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

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A NEW BR AND―FOR FINANCIAL MANAGEMENT

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COURSE

SEMESTER SPRING 2018 CLASS T YPE SYSTEMS INSTRUCTOR DAVID HAKE

KEYWORDS

MINIMAL CONTEMPOR ARY SOF TNESS

TITLE

SHAPE & SYSTEM

STRENGTH STILL

SIMPLE FR AGMENTS

S E LECTE D WO R K BY S E YOU N A LE X JA N G

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A B O O K― F O R A S T U DY I N S T R U C T U R E

CAT E G O R Y

IDENTIT Y T YPOGR APHY BOOK L AYOUT

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COURSE

SEMESTER SPRING 2018 CLASS T YPE SYSTEMS INSTRUCTOR DAVID HAKE

KEYWORDS

MINIMAL CONTEMPOR ARY SOF TNESS STRENGTH STILL

SIMPLE FR AGMENTS

S E LECTE D WO R K BY S E YOU N A LE X JA N G

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A book— for a study in structure OBJECTIVE

CAT E G O R Y

Design a book based on a chosen word.

IDENTIT Y

I chose the word ‘structure’ for the project because I like

T YPOGR APHY BOOK L AYOUT

the fundamental and systematic narrative of the word.

I researched design studios focusing on minimalistic and architectural works, and designed a book introducing them to a modern audience.

DESIGN

The contents introduce studios all over the world and their works related to the subject.

The word structure has a hard and solid aesthetic, but in some points it also expresses tranquility. I picked a pale peach color to emphasize the contrast between strength and softness. The layout is based on a grid but has some f lexibility for a mellow vibe. One sans serif typeface and one serif typeface are paired to lend a tidy and elegant mood.

S P E C I F I CAT I O N S

7.5 x 7.5 54 pages

C0 M36 Y28 K2 C0 M0 Y0 K100 C0 M0 Y0 K0

Marr Sans

Publico

ABCDEFGHIJK LMNOPQRSTU VWXYZ

ABCDEFGHIJK LMNOPQRSTU VWXYZ

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A B O O K― F O R A S T U DY I N S T R U C T U R E

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A B O O K― F O R A S T U DY I N S T R U C T U R E

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COURSE

SEMESTER SPRING 2017 CLASS T YPE FOR MS INSTRUCTOR JOYCE Y U

KEYWORDS

MINIMAL

TITLE

TYPOGRAPHY MATTERS

CONTEMPOR ARY ENERGE TIC

SIMPLE FR AGMENTS

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A POSTER SERIES―FOR THE T YPE-ADDICTED

CAT E G O R Y

CONCEP T T YPOGR APHY POSTER DESIG N

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COURSE

SEMESTER SPRING 2017 CLASS T YPE FOR MS INSTRUCTOR JOYCE Y U

KEYWORDS

MINIMAL CONTEMPOR ARY ENERGE TIC

SIMPLE FR AGMENTS

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A poster series— for the type-addicted OBJECTIVE

CAT E G O R Y

Create a series of three type posters for Helvetica, Garamond, and Baskerville.

CONCEP T T YPOGR APHY POSTER DESIG N

The three typefaces are each chosen from a different category in the Vox classification system. In this series of posters, the typeface and its background information are displayed in a bold and contemporary context to appeal to audiences, especially graphic designers who are interested in the beauty of typefaces.

DESIGN

Aesthetic information.

The posters work together as a set, but each one presents only one typeface in the design. Through the project, I learned how to use negative space in the composition and convey hierarchy by using different scales of type size. I chose a vivid color palette to present a crisp and energetic vibe. Tilted cut-out spaces paired with large size type also deliver a dynamic and joyful mood.

S P E C I F I CAT I O N S

11 x 17 3 posters

C91 M82 Y0 K0 C36 M86 Y0 K0 C62 M0 Y24 K0 C0 M0 Y0 K100

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A POSTER SERIES―FOR THE T YPE-ADDICTED

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COURSE

SEMESTER SPRING 2017 CLASS T YPE FOR MS INSTRUCTOR JOYCE Y U

KEYWORDS

MINIMAL RE TRO PL AYFUL

SIMPLE FR AGMENTS

TITLE

FIVE DOZEN LIQUOR JUGS

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A P A N G R A M C A R D S E T― F O R G R A P H I C D E S I G N E R S L O O K I N G F O R F U N

CAT E G O R Y

CONCEP T T YPOGR APHY L AYOUT DESIG N

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COURSE

SEMESTER SPRING 2017 CLASS T YPE FOR MS INSTRUCTOR JOYCE Y U

KEYWORDS

MINIMAL RE TRO PL AYFUL

SIMPLE FR AGMENTS

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A pangram card set— for graphic designers looking for fun OBJECTIVE

CAT E G O R Y

Design a pangram card set based on Vox classification.

CONCEP T T YPOGR APHY L AYOUT DESIG N

A pangram has the purpose of showing every letter of a given alphabet at least once in a simple sentence.

This card set helps to compare various typefaces easily and can give a glimpse of ideas about aesthetically suitable font choices for the projects. The soft mood of the card set may attract graphic designers looking for a typeface and anyone interested in typography.

DESIGN

Typography forever.

Eleven fonts were chosen from each different category of Vox Type Classification. The idea for the color palette comes from a retro vibe. With these desaturated colors, I can describe a timeless aesthetic with eleven typefaces having different characteristics. This card set will give a joyful experience when working on typesetting.

S P E C I F I CAT I O N S

3.5 x 5 14 cards total

C68 M61 Y41 K19 C47 M34 Y41 K2 C34 M10 Y27 K0

11 Fonts from the

C14 M39 Y30 K0

Vox Classification System

C8 M13 Y24 K0

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THANK YOU

My beloved sister and niece, Hee yoon and Eunseol, I couldn’t do all this alone without your love and encouragement. I am so fortunate to have you as my family.

Jo, you are my forever-supporter, soul-sister, and endless inspiration. Thank you for always believing in me and standing with me. We’ve come a long way, and I’m ready to start a new journey, just as we’ve done it before.

Mar y Scott, thank you for your encouragement, support, and dedication to making this portfolio possible. Bob Slote, Joyce Yu, David Hake, Wioleta Kaminska, Sandra Isla, and Hunter Wimmer, thank you for everything I’ve learned.

My friends, Eunha, Minjung, Jinyoung, Seohee, and Hana, thank you for your love, support and encouragement. I miss you, too.

STUDENT

Alex Seyoun Jang alexjangdesign@gmail.com Alexjangdesign.com SCHOOL

Academy of Art University School of Graphic Design Master of Arts INSTRUCTOR

Mary Scott BINDING

Blurb.com M AT E R I A L

Proline Uncoated #100 TYPOGRAPHY

Berlingske Serif Helvetica Neue Publico PHOTOGRAPHY

Unsplash Adobe Stock SOFTWARE

Adobe Creative Suite

Š Alex Seyoun Jang All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying, recording, and other electronic or mechanical methods, without the prior written permission of the publisher. Some images and text have been used exclusively for inspiration and educational purposes only.

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alexjangdesign@gmail.com alexjangdesign.com