GR620 Student Project :: NICKL—Design Process Book

Design Process Book

Visual Language Exploration— Providing graphics solutions for ďŹ nances management of college students

Alex Jang 2019

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CONTENTS

Ideation At The Beginning Brainstorming Topic Exploration

Identity Formation Brand Identity SWOT Analysis Personas Stakeholders & Competitors

Visual Development Tone & Keywords Visual Concept Visual Elements Brand Poster Development

Final Deliverables Event: Budget Talk App: NICKL! Product: Financial Organizer

Ideation 06

At The Beginning

08

Brainstorming

12

Topic Exploration

BALANCE

DESIGN PROCESS BOOK

At The Beginning

Where the idea came from For the beginning phase of ideation, my main objective was to go out and explore problems that lack visual solutions, so they can’t help people properly. From a food waste problem to personal information security, I explored a various range of ideas throughout reading, googling, and chatting. Many of the topics grabbed my interest, although I was strongly intrigued by the financial management for college students as one of young adults and students.

Exploring many ideas was a challenge at this point because a lot of ideas flooded into my brain. To clarify the topic, I tried to focus on what I like and what I don’t like.

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Ideation

At The Beginning

Topic for investigation

Financial management matters to college students

Fact Many college students graduate with a huge amount of debt.

Problem They need to manage their life with a lot of expenses for college under a limited income.

Goal I want to help students how to manage the budget and what to do to save money.

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DESIGN PROCESS BOOK

Brainstorming

What would be the core concept for the topic and where to develop the whole ideas? How to construct the story? What direction should I follow?

I used sticky notes to develop the ideas. I used the wall as a “game board�. The main topic placed at the center, and I put pairs of opposite words which are used to frame the brainstorm ideas. In addition, I wrote down words that could possibly be relevant to my topic.

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Ideation

Brainstorming

To explore my idea in a more varied way, I picked some aspects from the main subject and used them as two axes of the brainstorming wall; “Future vs. Now” and “Useful vs. Wasteful.”

Especially the two aspects from the different quadrant grabbed my interest. To me, ‘Building an emergency fund’ and ‘Establish lifelong good habits’ seemed good points to set the core concepts for the whole project.

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DESIGN PROCESS BOOK

Understand More Financial Options

Live Within Your Means

Learn How To Budget

Afford Handling More Money

Can Achieve Financial Goals

Minimize Debts After School

Grow Financial Responsibility

Build A Good Credit Score

Can Avoid Loan Default

Establish Lifelong Good Habits

Can See More Options Of Paying Back

Build A Sense Of Financial Understanding

Understanding Your Spending Patterns

Learn Aspects Of Loans Or Its Process

Grow A Sense Of Your Money Decision

FOR FUTURE

Money

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Reduce A Chance To Rely On Loans

Treat Yourself Sometimes

Can Focus More On Study

FOR NOW

Lower The Dropout Possibility From The School

A Lot Of Chances To Take Advantages As A Student

Can Save More Money Than You Expect

Dine Out/Social Meet-up When Needed

Buy Fresher/ Healthier Food

Lighten Financial Stress

Can Build A Financial Buffer

Pay Bills On Time

Sufficient Resources For Emergency

Buy School Supplies When They’re Required

Can Be Aware Of How Much You Owe

No Need To Borrow Money From Friends

Brainstorming

Ideation

Having Federal Aid

Buy/Rent E-Textbook

Creating A Budget

Get Student Discounts

Earn A Small Money

Saving Emergency Fund

Meal Plan, Cook At Home

Making Goals For Saving Money

Making Shopping List

Have Insurance

Try To Use Cash

Use Debit Card

USEFUL

Open Savings Account

Parent Allowance

Research Before Shopping

Management WASTEFUL

Abusing Credit Card Use

Not Using Bank Apps

Eating Out Too Often

Underestimate How Much Debt You Have

Spending Money Beyond Your Means

Spending Money As Soon As You Get It

Drinking/Smoking Habits

Forgetting Goals For Saving

Impulsive Purchases

Not Tracking Your Spending

Food Waste

Cycling Debts

Penalty Fees

Splurging

Overdue Charges

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DESIGN PROCESS BOOK

Topic Exploration

Oneă…‘

Prepare Yourself For Money Emergencies How can I encourage students to build an emergency fund so that it can help them to save extra expenses? An emergency can happen anytime. If students make an emergency fund by saving a small portion of money regularly, they can handle unpredicted situations without losing a lot of money. I want to inspire them to make an emergency savings.

Two

Lighten Stress, Focus More On School According to data, financial stress is one of the top reasons students drop out of school.

How can I educate students that having good money management skills is beneficial for their studies? Students often underestimate the situation under financial stress and think they can handle it. I want students to realize that they can lighten the financial burden by managing their money.

Three

Long-Term Money Management Strategies How can I promote the idea of building good money management skills in college can be a lifelong good habit? For many young adults, college is their first experience managing money on their own. If they can learn how to manage their money well, then it helps them after graduation and the rest of their lives. I want to encourage students to understand the good money management skills are useful after graduation.

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Ideation

Topic Exploration

Final direction

Keep things on track, spare more for tomorrow.

How can I inspire students to balance expenses and savings?

As a young adult, college students tend to believe that money management skills belong to special knowledge. The truth is, almost every student can do it if they know how to care for their budget and finances. I want to let college students know the money management isn’t as hard as they think and encourage them to save more and spend less by sticking with small and achievable goals every day.

As a student myself, I’m always interested in this topic. Living under a limited budget, sometimes I struggle to save more money. During the research, I learned that this isn’t just my problem.

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Identity Formation 16

Brand Identity

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SWOT Analysis

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Personas

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Stakeholders & Competitors

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DESIGN PROCESS BOOK

Brand Identity

Brand Naming

NICKL Nickel is a silvery-white metal with a slight golden tinge. It has been widely used in coins throughout history. It is also known as a five-cent coin in the United States. The brand’s story is about finances. The word Nickel indicates an image of money not so directly. The shape of the letters has a balance between curves and straight lines. By removing the vowel ‘e’ and using all caps, the word NICKL stands out and is recognizable as the brand name. It’s also easy to pronounce and appealing to college students, the target audience.

The brand name is an extension of the brand, and it can reinforce the value that the brand provides. I considered the impression and feel of the brand’s name. Money management isn’t an easy task for college students because they need to manage their life with a limited income. I don’t want them to feel guilty when they’re using the brand.

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Identity Formation

Brand Identity

Brand Background Brand

NICKL

Category

Service

NICKL is a brand that helps college students gain benefits from efficient money management and encourages them to balance their income and expenses. The purpose is helping college students manage their finances. NICKL will help students know money management is an achievable goal and inspire them to save more and spend less money by taking small actions in everyday life. By updating the information and tips about financial management, NICKL will suggest a productive and suitable plan for each student.

NICKL 17

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DESIGN PROCESS BOOK

SWOT Analysis

SWOT analysis used for estimating the informed strategic positioning. What type of internal/external factors would influence the success of the brand?

Strengths Financial management services for college students is rare to find.

Most of them provide too much information that is complicated for the students. Educating them to learn money management is an achievable goal, that can help them save more and spend less money so that they can live a healthier and more productive college life.

Weaknesses Money management is a private matter. Providing a mutual solution not considering personal aspects may cause ineffective outcomes.

Without the college students’ feedback and usage of our brand, it will be difficult to enhance our treatment and solution.

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Identity Formation

Brand Identity

Opportunities Being a college student is an important and inf luential event in life. It is a new step as an individual. Students learn and decide many things at this moment, and it affects their life after graduation. Knowing the benefit of effective money management is helpful to students having an organized life, which is a very first step that they can make as a grown person.

Threats People understand the importance of educating money management skills to college students. We can also easily find many articles written about money saving tips or expenses tracking tools. Why should college students trust our brand?

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DESIGN PROCESS BOOK

Personas

Who can NICKL’s clients be?

Based on core concepts and ideas, I narrowed down the target audience to college students.

HAPPY FRESHMAN Income

No income; dependent on his parents

House

Dormitory

Budget?

No

It’s his first year in college. He has no income. He is dependent on his parents. He often goes out to eat and drink with friends. He is also interested in fashion and digital gadgets. He thinks he wastes money sometimes, but doesn’t know how to start cutting back.

For each persona, I presumed a different background, story, lifestyle, and money habit. These unique traits were helpful to understand the audience’s needs.

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Identity Formation

Personas

SERIOUS STUDENT Income

$1,000–$1,200 per month

House

Share

Budget?

No

She shares a house with other roommates and has a part-time job. She likes to hang out with friends. She has one debit and credit card, mostly uses her credit card. Food and transportation fees take the highest part. She wants to save more money, but doesn’t track all of her expenses.

PREPARING FOR POST-GRADUATION

It’s her last semester and she has a paid internship.

Income

$1,800–$2,000 per month

She shares rent, utility fees, and groceries with her

House

Share

apartment roommate. She has a used car and credit

Budget?

Yes

card which gives 3% cash back from gas. She has an emergency savings account. She thinks she knows how to manage money.

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DESIGN PROCESS BOOK

Stakeholders

Find the three stakeholders.

Who will also be interested in NICKL?

Parents Parents care about their children and want to help them when they need it. Parents understand the importance of financial management and willingly educate their children to care about the budget and expenses.

College Staff The staff at college care about their students. They try to hold helpful events for students and want to know new information to enhance the life of college students.

Financial Advisor Many financial advisors meet families and students for counseling about college loans and money management. As a specialist in the financial strategy field, they want to know information for their family clients who have college students.

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Identity Formation

Stakeholders & Competitors

Competitors

What brands will compete with NICKL? How do they solve the problem?

NEFE The National Endowment for Financial Education (NEFE) is a nonprofit national foundation inspiring empowered financial decision making for individuals and families. They provide financial management workshops and educate how to use money management tools.

Mint Mint is a free, web-based personal financial management service. Its primary service allows users to track bank, credit card, investment, and loan balances and transactions through a single user interface, as well as create budgets and set financial goals.

Nerdwallet NerdWallet offers a website and app that aims to assist users in making personal financial decisions. The company’s web site provides information on credit card selection, college loans, banking, mortgage loans, stock trading, and insurance policies.

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Visual Development 26

Tone & Keywords

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Visual Concept

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Visual Elements

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Brand Poster Development

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DESIGN PROCESS BOOK

Tone

What language is the best way to describe the brand’s concepts and ideas? What messages does NICKL want to deliver to the clients?

NICKL will deliver a positive and friendly mood to the audience, instead of making students feel guilty for not saving money. The purpose of NICKL is to encourage college students to organize a budget and spend less money on a limited income by participating in small actions in daily life; eventually, this will be a habit of their own.

Message

Money is a tool, and knowing how to use it with less risk is beneficial and positive for your college life.

Money management starts with small and achievable steps. By understanding a priority and goals in financial f low, you can follow where the money comes and goes. Managing money is not just for saving money, but by saving more and spending less, you can utilize the saved money when it is really required.

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Visual Development

Tone & Keywords

Keywords

Priority Seting a priority is the first step when you start to manage something.

It helps you to catch what is more important or less important. It also ref lects your interests. By doing this, you can see where you need to pay first and what to do next is clear.

Track To save more and spend less, you need to track your money transfer every moment. Track both required for income and expenses. You can see the f low of your money; where it comes and where it goes.

This can help to prevent impulsive or unplanned expenses and to save more money for better use.

Goal Understanding of an achievable financial goal affects your money management plan and budgeting. Saving $100 per month seems impossible, but saving $4 per day seems far more realistic. Setting an achievable goal is an important key when you are managing your finances.

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DESIGN PROCESS BOOK

Visual Concept

What visual verve conveys the brand’s aesthetic?

The keywords for the mood board are: Friendly, Playful, Balanced, Organized, and Safe.

Since my target audience is young adults, I chose turquoise green and yellow to represent the energetic and positive vibe of the brand. These two colors are vivid, so I also selected neutral green and grey for balance. Hand-drawn type illustrations are appealing to students.

Its simple shapes would help them to understand the brand’s aesthetic. Sans serif typefaces are chosen because of its clean and tidy appearance. All caps headlines deliver a steady feeling that is one of the NICKL’s main idea; a balance between expenses and savings.

NICKL’s goal is to let students know the importance of financial management and encourage them to spend less and save more money. Green and yellow are key colors of the brand.

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Visual Development

Visual Concept

Mood Board

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DESIGN PROCESS BOOK

Visual Elements

Logo Development Inspired by a triangle shape from a one dollar bill, I explored both typographic and iconographic solution for the brand logo. I was interested in the pointed part of the shape.

Typography

Iconography

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Visual Development

Final Logo

Visual Elements

The logo for NICKL needed to indicate the balance of expenses and savings, needs and wants, and friendliness with professionalism.

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DESIGN PROCESS BOOK

Color Scheme

f6a31e

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Fresh

Quality

Cool

Efficient

Creative

Accountable

009999

bae1d8

edede6

ffffff

Optimistic

Simple

Balance

Energetic

Clear

Harmonious

Self-confident

Bright

Prosperity

Visual Development

Visual Elements

Typefaces

GOTHAM BLACK ALLCAP HEAD Raleway Bold Subhead Raleway Regular Contents Body I used Gotham Black All Caps for the head.

The straight lines and the heavy weight of this sans-serif reminds a responsibility as an adult.

Raleway is also a sans-serif typeface but it contains distinctive identity with curves and tails, I think it describes well about the friendly mood of NICKL.

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DESIGN PROCESS BOOK

Graphic Elements I chose to use hand-drawn graphic elements for the project. The topic might give an uncomfortable feeling to my target audience that’s the reason that I would approach them with a soft and easygoing visual language. I created the key imageries that have direct stories like money, coffee, public transportation, etc. I also designed a simple circle and dots that can work as an abstract graphic element throughout the whole design system.

Drafts

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Visual Development

Finals

Visual Elements

All elements are designed in a simple way. Applied colors describe NICKL’s visual aesthetic. Narratives inside the imagery could be helpful for the target audience who need to understand the concept of the brand.

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DESIGN PROCESS BOOK

Brand Poster Develpoment

Drafts At the first phase of the brand poster design, I used photographs as a core visual message delivery with SNS style speech bubbles.

The class gave positive feedback to the main ideas of each poster. They also stuck to the posters’ concept. I decided to keep using the copies from the drafts.

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Visual Development

Brand Poster Development

Refined

The core idea behind the posters is also the core concept for the brand: reminding students that managing budget is an achievable goal.

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Final Deliverables 42

Event: Budget Talk

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App: NICKL!

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Product: Financial Organizer

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DESIGN PROCESS BOOK

Event: Budget Talk

Knowing your money habit is the first step to start finances management.

Based on personal expenses history, NICKL provides an answer to how to begin your budget management as a student who has limited income. This financial consultation is a three-day event that NICKL cooperates with the financial consultants.

It takes place in a pop-up gallery. The purpose of the event is teaching the concept of fixed/f lexible expenses and achievable savings goals to the students. The participants need to submit their expense history for a few days. Based on this, consultants will give suggestions to increase the savings portion in the budget.

BUDGET TALK Money Management Consultation & Workshop

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Final Deliverables

Event: Budget Talk

Event Poster Series

I designed the series of the poster to promote the event. I used green as a key color, displaying abstract illustration for the target audience so that they can get interested in our project.

The QR code allows users to access the brand’s website easily.

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DESIGN PROCESS BOOK

The event poster is placed at the bus stop nearby colleges.

A banner in the school building.

The posters will be displayed on the street billboards near colleges. We also promote the event in the campus.

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Final Deliverables

Event: Budget Talk

Reservation Website

Clients can participate in our event by completing the registration on our website. The website is designed for making a reservation. It shows information about the upcoming event, and helps the students to understand what this event is for.

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BALANCE

DESIGN PROCESS BOOK

Sign In is required for registration.

Summary of the event.

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Final Deliverables

Event: Budget Talk

Users can edit their personal details as much as they want. They can go back and forth through the webpages during the registration.

Personal details are required for registration. This information will be used for the consultation.

A user can choose the date and time for the consultation. They can reschedule it before the event.

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DESIGN PROCESS BOOK

This personal details and money expenses history will be used to help understand the character of clients.

The consultation will go on based on personal details and transactions history.

A user can sign-in at the website and change their reservation details anytime.

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Final Deliverables

Event: Budget Talk

Design of resource papers for the consultant based on the provided personal details.

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DESIGN PROCESS BOOK

The Event Place The participant can find the building where the event is taking place easily because the wall of the building showing the event information. A check-in booth is at the end of the welcome wall.

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Final Deliverables

Event: Budget Talk

Check-In

Welcome wall.

Check-in booth.

Entrance.

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DESIGN PROCESS BOOK

Check-in Gift

After the check-in, the participant will receive a small gift.

It means that the event registration was successful and the name of the participant is on the guest list. Provided papers and a binder are for the consultation. They can use a mug at the coffee bar at the end of the consultation.

A tote bag and a mug.

A binder and consultation papers.

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Final Deliverables

Event: Budget Talk

Waiting Room Selfie mirror on the wall.

Entrance.

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DESIGN PROCESS BOOK

Consultation Room

The participant will follow the consultant and get the consultation for 30 minutes. Each room is separated by a divider so that the participant can talk with the consultant in a private.

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Final Deliverables

Event: Budget Talk

A name tag of the consultant.

Entrance.

The consultant compares the participant’s money expenses pie chart with the ideal shape of the chart. They teach how to budget and where the client can save more money.

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DESIGN PROCESS BOOK

Exit.

Coee Break After the consultation, the participant might have uncomfortable or complicated feelings because they now know something’s wrong in their money habits. For them, NICKL provides a relaxed place. The participant can get a free

Entrance.

drink with a check-in mug.

Get a free drink at the coffee bar.

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Final Deliverables

Event: Budget Talk

The participant can sit down at the table and set a budget for the next week. This time, they can use what they learned today. They can use the provided consultation papers with blank spaces that they received at the check-in booth.

Take a seat and have a little moment to plan a budget for the next week.

The participants can get a free drink for the check-in mug.

Learning about the problem of money habits is a good starting point to begin finance management. The participants now know what the basic concept of the budget is. They can see where to focus on if they want to spend less and save more with a limited income.

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DESIGN PROCESS BOOK

App: NICKL!

Achievable savings goals and reasonable motivations can encourage more savings and prevent splurging.

This app is designed to help students to follow a savings routine. You can save a small amount of money on a daily basis. Followed by your goal, the app automatically puts the target money into your savings account every day. During your goal setup, you can manage the chill day savings that is a less portion of money than the daily savings goal, which makes you feel less-guilty under a tight financial situation and you are still on track.

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Final Deliverables

App: NICKL!

Wireframe

This wireframe simply shows the f low of the app. A user can access a slide-menu from its homescreen. From there, they can go to each different menu.

Set a new goal

Homescreen

Profile setting

Slide-menu

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DESIGN PROCESS BOOK

A user can start a new goal set-up from homescreen. The setup feature is connected to Your Bank menu. A user can review their bank accounts information while setting a new savings goal.

Set a new goal

Push notification

Go to Your Bank directly

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Final Deliverables

App: NICKL!

The app also has Achievements, NICKL, Tips, and Your Bank menu. Each menu is approachable from the slide-menu.

NICKL Slide-menu

Achievements Tips

Your Bank sreens

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DESIGN PROCESS BOOK

Every Day Auto-Savings This app’s main feature is auto-savings. When you set up a daily savings amount, it transacts the money from a checking account to target savings account automatically. To establish an achievable goal, the app encourages you to find a strong motivation so that it makes you keep on track willingly.

Landing screen.

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Final Deliverables

App: NICKL!

Homescreen

Slidemenu.

Set a new goal.

The summary of savings. How much do you want to save? For how long?

For what reason? For better motivation, a user can use their photograph as a background image.

Savings graph.

It shows how often a user follows their daily savings goal. A low point means less amount, and a high point means more amount.

Transactions history.

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DESIGN PROCESS BOOK

Set a New Savings Goal Savings Goal setup is a start point of your savings. In this menu, you can set a portion of your savings and time period for daily auto-save. During the new goal setup, you can find the motivation of your savings, and by writing it down, you can be encouraged to keep on saving.

A user can set Chill Day and Go! Day. By doing this, they can be free from the guilt when they can’t afford their savings goal sometimes.

Savings inspirations.

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Final Deliverables

App: NICKL!

According to the timer setting, auto-save would initiate every day at the same time.

A user will get a notification of which option they would choose. If a user ignores the notification, the app initiates the savings automatically by following the track.

A user can explain the motivation of the savings by themselves. It could encourage them to do more savings.

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DESIGN PROCESS BOOK

Your Bank In the Your Bank menu, you can add/manage your bank account information. You can also set prior accounts for your daily savings.

You can also remove the accounts that are not in use. You can access this menu from both the slide-menu and the setup.

A user can access Your Bank menu while they’re setting a new savings goal.

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Final Deliverables

App: NICKL!

A user can add multiple bank accounts for each different savings purpose and their budget plan.

To use the auto-save feature, a user needs to add at least two different bank accounts; one checking account and one savings account.

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Profile You can set your profile on this menu. You can type your name and email, and upload your photo. It also requests the student confirmation that is linked to NICKL service.

Students’ confirmation is required to use NICKL benefit service.

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Final Deliverables

App: NICKL!

NICKL NICKL is a service feature for students, the target audience. When you finish the student confirmation, you will get a QR code and benefits information for the NICKL’s students nearby.

Members of NICKL can get special discounts or cash back from the linked stores.

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Achievements & Tips On the Achievements menu, you can see your savings history by timeline; When did you start the goal? Why did you start the savings? How much did you save and in how long?

Maybe, you can be motivated by your past. You can find savings tips on the Tips menu. It changes every day with random tips.

Savings history and timeline.

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Random savings tips are provided every day.

Final Deliverables

App: NICKL!

You will be surprised by how much you can achieve by just saving small amounts of money daily. This app could be an active solution for students who want to cut back on splurging.

BALANCE

DESIGN PROCESS BOOK

Product: Financial Organizer

By recording your expenses every day, you can know where your money is really going and make sure you don’t overspend in your realistic budget.

Tracking your spending on a regular basis is important so that you can get an accurate picture of where your money is going and where you’d like it to go instead. Pencil and paper is still a strong method for budgeting these days. The biggest benefit of it is that physically writing things down requires an active brain. Active brains are helpful when you’re dealing with money. The stationery kit includes a finance journal and a receipts/bank statements binder with index tabs.

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Final Deliverables

Product: Financial Organizer

Finance Journal

This finance journal is designed with three different colors from the brand’s theme so that it has an energetic and positive aesthetic.

It’s a handbook size journal, students can easily keep it in the bag, and the ‘Save me!’ copy on its cover indicates the importance of savings.

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Savings goals sticky note

Savings goals sticky note

The interior page is designed on a weekly basis to encourage your budgeting and tracking. It has a sticky note at the bottom part that is for weekly savings goals.

Off the sticky note

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Final Deliverables

Product: Financial Organizer

You can take off the sticky note and put it any place where you keep looking, such as on the monitor. This journal is handy and helpful for your expense tracking.

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DESIGN PROCESS BOOK

Financial Papers Binder

This binder helps to bind and organize financial papers including bank statements, receipts, etc. It makes it simple to track your expenses as well. I use abstract imagery from the brand’s graphics system.

Let’s keep things organized! You can gather your receipts under the index.

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Final Deliverables

Product: Financial Organizer

You can organize your financial papers in this binder. It has index tabs so you can keep your papers under divided tabs for each date or purpose. If the papers under certain tabs aren’t necessary anymore, you can just take them out from the binder easily.

Index tabs for paper organizing.

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DESIGN PROCESS BOOK

If you are willing to organize your bank statements and receipts regularly, you’ll be able to track your spending easily. It would be very simple to line up all the documents and compare different months and see how you did in spending and utility expenses. In addition, systematizing your financial records will make it easy to keep an eye out for any unfamiliar purchases on your card statements and receipts.

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Final Thoughts

At the end of the project—Conclusion Probably, many people have experienced their first ‘financial crisis’ in life at college. You’re now as adult, living apart from your parents, want to experience a lot of things, but under limited income—maybe some of them from your parents—soon will realize that your wallet is in danger.

As one of the students, especially, studying abroad, I met those issue many times. That’s why I’m interested in this topic. During the research, I found out that this issue is not just my problem. A lot of college students are worried about their financial situations and want to get some tips for a cutback. I was also able to find that there’s a lot of financial management tools out there, but not a specified one for students. That was the starting point for me.

I understand how uncomfortable it is when you’re splurging or overspending on your budget. I also understand that it can happen to students at any time. So, I wanted to encourage them for saving money and living under their budget, not making them feel guilty. I designed the overall brand aesthetic in a positive, energetic, and reliable mood.

I wanted to provide realistic solutions—though they only can have limited options—so that the students can be inspired to care about their expenses and savings by the brand that I created.

Exploring and designing the whole system was also a challenge for me. It was painful but worth doing. I like that I had a chance to study one problem in various perspectives for this semester. Through the project, I learned how to develop one idea into multiple solutions.

For the long term objectives, I want to keep building the brand’s database. Based on the data, the brand can provide more customized financial solutions to the students. They can cooperate with other colleges to make more students aware of finance management and have access to solve their problems.

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NICKL Smile for your future

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© Copyright 2019 by Alex Jang

Design and typesetting by Alex Jang InDesignCC, IllustratorCC, PhotoshopCC

Printed and bounced by IMAGINK San Francisco CA 94111

Typeface Raleway issued by The League of Moveable type Publico issued by Schwartzo Inc.

Paper Avon Brilliant Eggshell 80lbs text made by Neenah

This book was designed as a part of project for

Academy of Art University 79 New Montgomery Street San Francisco CA, School of Graphic Design

GR620 Visual Thinking 2019 Spring

Instructed by Sandra Isla

GR620 Visual Thinking Instructor Sandra Isla