Student Project— Rebranding: Polaroid
Visual Standards Guide
Volume 03.
Alex Jang
2019
Student Project— Rebranding: Polaroid
Visual Standards Guide
Volume 03.
Alex Jang
2019
This book is a part of a student rebranding project. The information in this book is non-commercial, and the use of the resources is intended for educational purposes only. This book does not represent or reflect the brand Polaroid.
Contents
06 — 11
The brand—Polaroid Overview New mission New Objective
12 — 33
Logo—Guidelines Design concept Logo anatomy Logo variation Clear space Logo colors dimention parameters incorrect Uses
34 — 41
Visual—Guidelines Typographic standards Use of color Business system
42 — 75
New future—Polaroid scale up The new Polaroid Future possibilities
The brand—
Polaroid 1
OVERVIEW
8 In 1943, while Edwin H. Land, founder of Polaroid, was on vacation with his family, his 3-year-old daughter asked why she can’t see the picture he has just taken of her.
Polaroid has been a trusted global
was acquired by Impossible Project,
brand for more than 80 years and is
which had originally started out in
best known for its pioneering invention,
2008 by producing new instant films
the instant camera by its founder
for Polaroid cameras. The Impossible
Edwin H, Land. The company started
Project was renamed Polaroid Originals
in Cambridge and spread across the
in 2017, and the brand Polaroid still
world and was an icon of innovation.
remains as a separate brand.
Polaroid was a feisty, ubiquitous,
At the moment, Polaroid heritage
and pioneering brand, in many respects
brands symbolize, embody, and provide
Polaroid was the Apple of its time with
tremendous familiarity with quality
a “leader in Edwin Land, a scientist
products ranging from instant and
who guided the company as the
digital still cameras, high-definition
founding CEO for four decades”*. The
TVs, mobile printers and accessories,
original company suffered a long
apparel, and more. The company is
decline starting in the ’80s leading to
still dedicated to continually offering
bankruptcy in the 2000s.
products that ensure quality and
In 2017, the brand and its intellectual property of Polaroid Corporation
* History of Polaroid and Edwin Land from Boston.com, 2012-10-03.
function, making for a continuum of Polaroid brand values.
instant, share, moments.
9
NEW MISSION
10
Our mission is to encourage people to build a special connection with others by sharing life moments instantly.
NEW OBJECTIVE
11 The new Polaroid will become more than a method for taking instant photography. It will expand its ways of capturing and sharing moments through various products and services. For example, the new Polaroid will collaborate with a wide range of events, individuals, and brands so that people can experience life, new values, cultures in a fresh and exciting way and build special connections together. Through the new Polaroid platform, anyone can capture and share their authentic moments immediately.
Logo—
Guidelines 2
DESIGN CONCEPT
14 To set proper visual concepts for the brand, digging into the core of Polaroid was necessary. By understanding the vision and value of the brand, it was able to figure out a fair design solution. Came up with three keywords were a starting point of the design exploration.
At the initial sketch round, three design directions connected to each keyword were set; Instant-In a snap, Share-More joy together, Memory-Memories matter. Star and rainbow were used as a graphic symbol for the first drafts of the sketches. These symbols especially emphasize the concepts of instant and memory.
Polaroid provides a method that people
In the final refinement, the star
to share their memories instantly. So,
shape was chosen to use as the main
Instant, Share, and Memory seems
symbol for the logo design because
reasonable to be core keywords for
the overall purpose of this rebranding
Polaroid, and these three concepts
project is to expand and support the
would help the brand to find the best
brand’s potential future value.
solutions for its future business.
Also, by taking the new symbol, the
A bunch of pencil sketches was
new Polaroid could introduce the wid-
drawn at the beginning round of this
en and various concepts of the brand’s
phase to explore and visualize various
products and services.
possibilities. After some experimental points, a wide range of concepts was narrowed down to specific styles and ideas that have potential. The peer feedback and exchanged opinions for the sketches were helpful to set a design direction carefully. Based on this, computer comps were created. It was refined several times to get the best mood and tone matching with the future brand’s aesthetic.
15
L O G O A N AT O M Y
16 Logomark The symbol represents an instant sharing and special bond. These are the core traits of the brand. The star shape conveys the idea of an instant: what is happening right at the moment. The letter P stands for Polaroid, and it was customized and designed to work as a separated symbol that represents the connection among people.
P
Letter P for Polaroid
+
+ Knot for Connection
Star for Fun and Instant
L O G O A N AT O M Y
17
Symbol
Logotype
L O G O A N AT O M Y
18 This logomark is the central element in
The logomark is built with the x value
Polaroid’s visual communications sys-
as a unit of measurement. The “x”
tem. Through consistent and repetitive
equals the stroke width of the star
use as a signature device and design
symbol in the middle circle of the letter
element in all of Polaroid’s visual com-
P. Since the logomark was built on
munications, the logomark becomes a
numerical value, it looks well-balanced.
visual shorthand which identifies the
The symbol can use alone or with the
brand and symbolically embodies its
wordmark.
visions, services, and goals.
x = the stroke width of the star symbol x
3x
x
2x
x
2x
x
3x
x
x
x
3x
3x
x
x
5x
5x
x
x
3x
3x
5x
5x
x
3x
x
2x
x
2x
x
3x
x
L O G O A N AT O M Y
19 In the logotype, the letters P-o-l-a-
The logomark should never be altered
r-o-i-d are designed to their most
or distorted and must not be re-drawn.
simplified form. The strokes are all
The alignment and proportion should
of one width, evoking the qualities of
not be changed in any way.
connection and services.
V I S U A L S TA N D A R D S G U I D E
21
L O G O V A R I AT I O N
22
Signature logo
There are Three different official
Each version will be displayed depend-
formats for the Polaroid logo: Signature
ing on the scale, material of reproduc-
logo, Wordmark, and Insignia. The
tion, and context. The alternate formats
signature format should be used as
of the logo can expand the usage of the
the primary logo of Polaroid.
brand’s future development.
L O G O V A R I AT I O N
23
Wordmark
Insignia
C LE A R S PAC E
24 The logo needs to be f lexible enough to
The breathing area is designated as
be incorporated across different media.
being equal to the 5x. For the definition
For the ultimate visibility and impact,
of x value, refer p.18 Logo Anatomy
it is important to retain a designated
section. It should never be intersected
clear space around the signature. The
or intruded upon by any other graphics
minimum clear area is shown below.
object or edge. Nor should it be en-
Maintain this clear space in all uses
closed in a shape.
to give the logo the proper breathing to visually stand out.
Signature logo
5x
5x
5x
5x
C LE A R S PAC E
25
Wordmark 5x
5x
5x
5x
Insignia 5x
5x
5x
5x
LOGO COLORS
26 The solid Polaroid logo appears in gray, black, or white. The use of these logo colors helps to closely tie all Polaroid communications to the look and feel of the products and services.
Signature logo PA N TO N E 4 2 9 C=0 M=0 Y= 0 K=40
BL ACK C=0 M=0 Y= 0 K =10 0
WHITE C=0 M=0 Y= 0 K=0
LOGO COLORS
27 White Background
Very Light Background
Against a white background, the
Against a very light background, the
logomark may be shown in Pola red,
logomark should be shown in Pola red,
Pola yellow, Polar blue, black, or gray
Pola yellow, Polar blue, black, or gray
depending on the products or service
depending on the products or service
type of Polaroid.
type of Polaroid.
LOGO COLORS
28 Black or Very Dark Background
Medium-Value Background
Against a black or very dark color
Against a medium-value background,
background, the logomark should be
the logomark may be shown in either
shown in Pola red, Pola yellow, Polar
black or white depending on which is
blue, black, or gray depending on the
more appropriate.
products or service type of Polaroid.
LOGO COLORS
29 Photographic Background Against a photographic background, the logomark may be shown in either black or white, depending on which is more appropriate.
D I M E N T I O N PA R A M E T E R S
30 S I G N AT U R E L O G O
10 i n
5 in
1. 5 i n
0 .7 i n
D I M E N T I O N PA R A M E T E R S
31 INSIGNIA
WORDMARK
INCORRECT USES
32 The logomark is designed as a solid
The logomark must not be altered or
stroke symbol and letterforms, to be
distorted in any way. The effectiveness
shown free-standing horizontally
of the logomark depends on consis-
against a background.
tently correct usage as outlined in this manual. The examples shown below illustrate some incorrect uses of the logomark.
Do not stretch the logo.
Do not use random colors.
Do not rotate the logo.
Do not remove the logo elements.
Do not outline the logo.
Do not use drop shadows.
INCORRECT USES
33
Do not change the proportions.
Do not adjust the placement.
olaroid Do not alter the logo by using an
Do not use visual effects on the logo.
unapproved font.
Do not place the logo inside the
The logo must not be broken by
outlined shape.
superimposed pattern.
Visual—
Guidelines 3
T Y P O G R A P H I C S TA N D A R D S
A well thought typography system helps to center the Polaroid brand, and it should be used consistently across the business. To ensure that all of the visual communication is coherent, the brand uses two typefaces with different weights to use for various situations.
36
Polaroid
V I S UA L S TA N DA R D S G U I D E The new Polaroid will become more than a method for taking instant photography. It will expand its ways of capturing and sharing moments through various products and services. For example, the new Polaroid will collaborate with a wide range of events, individuals, and brands so that people can experience life, new values, cultures in a fresh and exciting way and build special connections together. Through the new Polaroid platform, anyone can capture and share their authentic moments immediately.
T Y P O G R A P H I C S TA N D A R D S
37 Helvetica Neue
Publico
Helvetica Neue is a 1983 reworking of
Publico is a serif typeface designed by
the original typeface. The typeface
Paul Barnes and Christian Schwartz.
has a more uniform set of heights and
The typeface was created with com-
widths with improved legibility. The
fortable reading in mind. It is used as a
typeface is used as header and titles
body copy which helps to understand
which gives the impact of the moderni-
the text of the brand.
ty and clarity of the brand.
P R I M A RY T Y P E FAC E
Helvetica Neue Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9
S ECO N DA RY T Y P E FAC E
Publico Roman
A B C DE F G H I J K L M N OP QR S T U V W X Y Z a b c d e f g h ijk l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9
COLOR
Color is a crucial element in creating
The swatches shown below are to be
a strong brand. It can conjure an
used in achieving a visual match for
emotional response and cultivate a
Pola red, Pola yellow, Pola blue, and
connection with our customers.
Pola warm gray in any medium of
Moreover, using this color palette
reproduction.
will ensure consistency in Polaroid communication.
38 PRIMARY COLOR
POLA RED
POLA YELLOW
POLA BLUE
P A N T O N E 18 5 U
P A N T O N E 13 0 U
P A N T O N E 312 U
RGB
2 41 8 0 9 6
RGB
2 4 7 15 5 4 7
RGB
0 17 5 2 0 8
HEX
F 15 0 6 0
HEX
F79B2F
HEX
00AFD0
CMYK
0 92 77 0
CMYK
0 3 6 10 0 0
CMYK
85 0 9 0
COLOR
39
S ECONDARY COLOR
W A R M G R AY PA N TO N E 4 2 9 RGB
16 7 16 9 17 2
HEX
A 7A 9 A C
CMYK
0 0 0 40
SOLID BL ACK
SOLID WHITE
BUSINESS SYSTEM
Business system
Polaroid letterheads and envelopes standard government sizes: 8” x 10.5” [20.3 cm x 26.7 cm] letterheads and 6”
40
x 9” envelopes. The logo is located on the left of the top. In terms of business cards, the logo and main copy of the brand are on the front. On the back, there are names, addresses, and contact methods. Also, a paper file, tube, badges and pencils are included in the business system.
BUSINESS SYSTEM
41
New future—
Polaroid scale up 4
THE NEW POLAROID
44 The new Polaroid will become new experiences of building special connections by providing various services and products that encourage people to share their authentic moments immediately.
PR2
P R1
PR3 E N1 S R1
ED2
SR2
ED3
SR3
EN2 EN3 E D1
SR4
E V1 EV2
C B1
CB2
EV3
BY YOU R S E LF BE CONNECTED ONLINE
TOGETHER BE CONNECTED OFFLINE
People share their moments and be connected on either online and off line.
THE NEW POLAROID
45
Y PRODUCT [ P R 1] P O L A R O I D U N I V E R S A L T R A N S L AT O R [PR2] POLAROID VISION [PR3] POLAROID TUNED
SERVICES [ S R 1] P O L A R O I D C L O U D [SR2] POLAROID BAND [SR3] POLAROID COLAB [ S R 4] P O L A R O I D M U S I C
ENVIRONMENTS [ E N 1] P O L A R O I D C O S P A C E [EN2] POLAROID BOOKERY [EN3] POLAROID TEEN LIBR ARY
E D U C AT I O N A L O P P O R T U N I T Y [ E D 1] P O L A R O I D F U N M U S E U M [ E D 2 ] P O L A R O I D C L I M AT E C H A N G E A R C H I V E [ED3] POLAROID SENIOR LAB
EVENTS [ E V 1] P O L A R O I D M O O D G A L L E R Y [EV2] POLAROID IDEAS SHARING [ E V 3 ] P O L A R O I D C U LT U R E
CO-BRANDING [ C B1] P O L A R O I D F I T- M AT E [CB2] POL A ROI D A DV E NTU R E
T
FUTURE POSSIBILITIES
46 The new Polaroid products
[ P R 1] P O L A R O I D U N I V E R S A L T R A N S L AT O R
[PR2] POLAROID VISION
Polaroid Universal Translator reinforces our mission
Polaroid Vision reinforces our mission of sharing
overcome the language barrier instantly.
captures what happens in life immediately.
to share people’s moments by providing an ability to
Polaroid Universal Translator is a portable device that supports multiple-language communication. It trans-
moments instantly by providing AR glasses that
Polaroid Vision is a wearable device that gives people the ability to capture and share moments of life
lates multiple forms of texts, media, and verbal speeches to
instantly. It allows people to capture, record, and share
support multilingual communications. The device can scan
what they see at the moment. The device also can display
text or pictures for instant interpretations, and automatically
information about the surroundings such as weather,
recognizes foreign languages whenever speech translation
which adds some details to the recorded memory. People
is needed. With Polaroid Universal Translator, people are
can keep vivid memory from their own perspective
not restricted by the language barrier.
and recall it whenever they want.
SIMILAR
Google Translate
SIMILAR
Google Glass
DIFFERENCE
A physical on/off button of the device
DIFFERENCE
Polaroid Vision provides a clear visual
activates the translate system immedi-
recording function and instant memory
ately. The translate system is updating
share feature for people who are
in real-time by using deep learning
interested in seeing memories from
techniques.
various points of view.
FUTURE POSSIBILITIES
47
[PR3] POLAROID TUNED
Polaroid Tuned underscores our commitment to
encouraging people to keep their special connection through a radio communicator.
Polaroid Tuned is a portable communicator for people working in extreme environments to stay connected with others. It sends information back and forth to each
other by using radio waves. The device supports a connection to the internet so that people can communicate with others just like the way they are using the smartphone. Because the device is made of durable material, people can keep in touch with their beloved one by using Polaroid Tuned even if they are working in hostile places away from the land such as space, underground mines, volcanoes, sea, arctic poles, etc.
SIMILAR
Iridium Communicator
DIFFERENCE
Polaroid Tuned is a radio communicator made of durable material which enables users to use wireless communication under hostile surroundings.
FUTURE POSSIBILITIES
48 The new Polaroid services
[ S R 1] P O L A R O I D C L O U D
[SR2] POLAROID BAND
Polaroid Cloud underscores our commitment to
Polaroid Band reinforces our mission of building a
to upload and download data instantly.
their life moments online.
sharing life moments by providing storage available
special connection by encouraging people to share
Polaroid Cloud is digital storage supporting
Polaroid Band is a social networking service (sns)
type of data including text, image, video, etc. This is a
stories. People can log their life stories by uploading
cloud storage service to upload and download the data at
images and videos and writing journals. They want to
the same time. People can access and share their memory
share it with others and make friends all around the world.
at any time with anyone.
People can build a special connection by sharing stories
bidirectional file syncing. It is designed to store any
supporting people to document and share their life
and finding common interests.
SIMILAR
iCloud, Dropbox
SIMILAR
Instagram, Twitter
DIFFERENCE
Polaroid Cloud links to Polaroid Glass
DIFFERENCE
The memory data from Glass and
and stores all of the data received
Cloud can directly be uploaded to
from the Glass. People easily can
Polaroid Band and shared with
sync the visual memory into the cloud
others instantly.
storage instantly.
FUTURE POSSIBILITIES
49
[SR3] POLAROID COLAB
[ S R 4] P O L A R O I D M U S I C
Polaroid Colab reinforces our mission of building
Polaroid Music underscores our commitment to
can offer their skills.
the mood through music sharing.
connections by presenting a platform where people
sharing one’s moments by helping them to express
Polaroid Colab is a networking service that helps
Polaroid Music is a social networking service based
whom to collaborate with them. Polaroid Colab is a
design their mood music list. People can be networking
people to share their works and abilities for finding
on music-list sharing. This platform allows people to
media-sharing social networking service. People post
with each other instantly by sharing the music list. They
their works and skills to find someone who has a similar
can like other’s music lists and save them if they want to.
passion and objectives. They can be networking with
People can feel a special connection when they find a
each other and even collaborate with those who have
matched mood music list.
mutual interests immediately.
SIMILAR
Dribbble
SIMILAR
Spotify
DIFFERENCE
Polaroid ColLab is focused on a
DIFFERENCE
Polaroid Music links to Band, and
short-term instant collaboration
people can automatically sync and
for a small group based on their abili-
share the mood music list on Polaroid
ties sharing.
Band for networking.
FUTURE POSSIBILITIES
50 The new Polaroid environments
[ E N 1] P O L A R O I D C O S P A C E
[EN2] POLAROID BOOKERY
Polaroid CoSpace underscores our commitment
Polaroid Bookery reinforces our mission of sharing
co-working space for idea-sharing.
based pop-up library for communities.
to connecting people together by providing a
reading experiences by installing a book-exchange
Polaroid CoSpace is a co-work space to help people
Polaroid Bookery is a traveling library with exchanged
is designed for those who want to network with others
coner of the community and anyone can access. People can
by sharing thoughts. People can meet up and talk about
drop in here to read or exchange books and mingle with
their ideas in the meeting room. People collaborate and
other visitors. While spending time in this bookery, they
connect to each other if they could find someone interested
can shares book reviews and feel the special connection.
to build a connection through sharing ideas. This place
books by various people. The bookery is located at the
in your passion and story.
SIMILAR
Workshop Cafe
SIMILAR
Penguin Book Truck
DIFFERENCE
Polaroid Co-Space provides
DIFFERENCE
The purpose of Polaroid Pop-up
multi-purpose meeting room for
Bookery is provide a place for people
a small group’s instant meet up.
to share their books, reviews, and connections, not selling or promoting books.
FUTURE POSSIBILITIES
51
[EN3] POLAROID TEEN LIBR ARY
Polaroid Teen Library reinforces our mission of building special connections for people by providing a place
where teenagers can do homework together and hang out in a safe space.
Polaroid Teen Library is an after school space for
students. Instead of depending on online communication too much, they can learn, research, and share information face-to-face here. Students can help each other’s homework and build connections, share their opinions and learn how to collaborate in this library.
SIMILAR
Public library
DIFFERENCE
The place is for teenagers. It provides a safe space for them to hang out.
FUTURE POSSIBILITIES
52 The new Polaroid educational opportunities
[ E D 1] P O L A R O I D F U N M U S E U M
[ E D 2 ] P O L A R O I D C L I M AT E C H A N G E A R C H I V E
Polaroid Fun Museum underscores our commitment to
Polaroid Climate Change Archive underscores our
them to play together.
people about climate change and precious memories
strengthen the relationships among people by allowing
mission to keep a special connection by reminding of the earth that we should protect.
Polaroid Fun Museum boosts the kid-parent relation-
Polaroid Climate Change Archive is an educational
activities together. Polaroid Fun Museum is a place where
change. Human history started with the earth, and now
ship by encouraging them to participate in various
project to warn people about the severity of climate
parents and kids experience fun tasks together. By com-
the planet is under serious circumstance. If we lose the
pleting the missions together, they can share memorable
planet, we lose every memory of humanity, too. By sharing
moments, and it helps them to build a stronger connection.
the risk of current moments, people can feel a more special connection to humanity and the earth. It eventually encourages people to work together to protect the globe.
SIMILAR
Children’s Creativity Museum in SF
SIMILAR
Climate Data Online
DIFFERENCE
The museum provides activities that
DIFFERENCE
People can participate in sharing cli-
parents and children play together
mate issues directly through archiving
for fun.
various articles and data.
FUTURE POSSIBILITIES
53
[ED3] POLAROID SENIOR LAB
Polaroid Senior Lab reinforces our mission of building
more special connections by educating seniors on how to approach to modern smart technologies.
Polaroid Senior Lab provides seniors an opportunity to learn how to get used to smart technologies. It
allows seniors to access various levels of information and widens a chance to share life moments with the younger generation. They can understand how to manage email accounts and social networking services. It eventually builds connections with more people based on what they learned.
SIMILAR
Senior Tech Club
DIFFERENCE
It is a program that helps seniors to get used to modern technology. The lab provides various devices. Online classes are also provided.
FUTURE POSSIBILITIES
54 The new Polaroid events
[ E V 1] P O L A R O I D M O O D G A L L E R Y
[EV2] POLAROID IDEAS SHARING
Polaroid Mood Gallery reinforces our mission of
Polaroid Ideas Sharing underscores our mission
mood-base interactive installation to motivate
conferences that provide speeches of various ideas
people to share special moments by presenting a people to understand other’s moods.
to encourage people to be connected by hosting and inspirations.
Polaroid Mood Gallery is a type of exhibition of mood-
Polaroid Idea Sharing is a conference that people can
touch and sense how they are feel. It shows the different
fields. They share ideas through the event, and it inspires
perspectives and colors of images on the screen depends on
people to network with each other and works together to
the moods of people. The background music changes as well
solve the problem. Topic change by time and the audiences
followed by the screen results. People can watch and share
can understand the issues deeper by asking free questions.
the unique visual outcomes of each other. It helps them to
People can share what they learn and how they feel about the
feel special links about distinctive aesthetics.
topic and socialize with others who have a similar perspec-
base interactive installations. They interact with people’s
listen to various ideas from expert speakers of diverse
tive on the issue.
SIMILAR
San Francisco MoMA
SIMILAR
TED Talk
DIFFERENCE
Polaroid Mood Gallery is the one-of-
DIFFERENCE
On Polaroid Idea Sharing, there is a
a-kind art gallery where people can
time for the audiences to engage with
interact with all of the installations
discussion and idea-sharing.
inside. It allows them to catch and share their emotions.
FUTURE POSSIBILITIES
55
[ E V 3 ] P O L A R O I D C U LT U R E
Polaroid Culture underscores our mission to share
moments and memory by organizing cultural exchange events to understand diversity.
Polaroid Culture is an exchange travel project for
those who are interested in other cultures. Participants from different cultural backgrounds invite each other to their country and introduce local customs and lifestyles. The host provides house-stay for the guest participants and helps them to experience local cultures as much as possible. This event encourages people to share multiple cultural backgrounds and build a unique relationship by understanding each other’s differences.
SIMILAR
AirBnB
DIFFERENCE
Through Polaroid Culture, people host visitors from different cultural backgrounds or visit other contries to share experiences directly.
FUTURE POSSIBILITIES
56 The new Polaroid co-brandings
[ C B1] P O L A R O I D F I T- M AT E
[CB2] POL A ROI D A DV E NTU R E
Polaroid Fit-Mate reinforces our mission of sharing
Polaroid Adventure reinforces our mission of sharing
sharing system, through collaborating with various
console that collaborate with gaming companies.
dynamic moments by providing a real-time workout sports brands.
fun moments by providing an an interactive gaming
Polaroid Fit-Mate is a co-branding gear for people
Polaroid Adventure is a co-branding gaming console
The device is designed to share workout plans, times, and
People can download the game to the console and play it
sessions with others instantly. People can meet each other on
with friends and family. It helps people to have fun together,
the mirror screen and workout together. It gives motivation
and they can be connected while playing various games and
for an intense workout, and people can be connected for a
sharing moments.
who want to share their workout routine with others.
for all age functioning via interactive motion gestures.
similar purpose.
SIMILAR
Apple + Nike, Mirror
SIMILAR
Playstation
DIFFERENCE
Through Polaroid Fit-Mate, people
DIFFERENCE
Polaroid Adventure is mainly operated
can workout together, learn how to
by motion gesture, not the analog
workout, and even compete by sharing
sticks.
their workout status.
FUTURE POSSIBILITIES
57
Our mission is to encourage people to build a special connection with others by sharing life moments instantly.
FUTURE POSSIBILITIES
58 [ E V 1] P O L A R O I D E V E N T S
Polaroid Mood Gallery Polaroid Mood Gallery reinforces our mission of encouraging people to share special moments by presenting a moodbase interactive installation to motivate people to understand other’s moods.
Polaroid Mood Gallery is a type of exhibition of mood-base interactive installations.
FUTURE POSSIBILITIES
59
The installations interact with people’s
It shows the different perspectives and
touch and sense how they are feel.
colors of images on the screen depends on the moods of people.
FUTURE POSSIBILITIES
60 [ E N 1] P O L A R O I D E N V I R O N M E N T S
Polaroid CoSpace Polaroid CoSpace underscores our commitment to connecting people together by providing a co-working space for idea-sharing.
Polaroid CoSpace is a co-work space to help people to build a connection through sharing ideas.
FUTURE POSSIBILITIES
61
This place is designed for those who want to network with others by sharing ideas and thoughts.
People can meet up and talk about their ideas in the meeting room.
FUTURE POSSIBILITIES
62 [ C B1] P O L A R O I D C O - B R A N D I N G S
Polaroid Fit-Mate Polaroid Fit-Mate reinforces our mission of sharing dynamic moments by providing a real-time workout sharing system, through collaborating with various sports brands.
Polaroid Fit-Mate is a co-branding gear for people who want to share their workout routine with others.
FUTURE POSSIBILITIES
63
The device is designed to share workout plans, times, and sessions with others instantly. People can meet each other on the mirror screen and workout together.
It gives motivation for an intense workout, and people can be connected for a similar purpose.
FUTURE POSSIBILITIES
64 [EN2] POLAROID ENVIRONMENTS
Polaroid Bookery Polaroid Bookery reinforces our mission of sharing reading experiences by installing a book-exchange based pop-up library for communities.
Polaroid Pop-up Bookery is a traveling library with exchanged books by various people.
FUTURE POSSIBILITIES
65
The bookery is located at the coner of the community and anyone can access.
People can drop in here to read or exchange books and mingle with other visitors.
FUTURE POSSIBILITIES
66 [EN3] POLAROID ENVIRONMENTS
Polaroid Teen Library Polaroid Teen Library reinforces our mission of building special connections for people by providing a place where teenagers can do homework together and hang out in a safe space.
Polaroid Teens Library is an after school space for students.
FUTURE POSSIBILITIES
67
Students can help each other’s homework and build connections, share their opinions and learn how to collaborate in this library.
Instead of depending on online communication too much, they can learn, research, and share information face-to-face here.
FUTURE POSSIBILITIES
68 [ E D 1] P O L A R O I D E D U C AT I O N A L O P P O R T U N I T I E S
Polaroid Fun Museum Polaroid Fun Museum underscores our commitment to strengthen the relationships among people by allowing them to play together.
Polaroid Kids Fun Museum boosts the kid-parent relationship by encouraging them to participate in various activities together.
FUTURE POSSIBILITIES
69
Polaroid Kids Fun Museum is a place where parents and kids experience fun tasks together.
By completing the missions together, they can share memorable moments, and it helps them to build a stronger connection.
FUTURE POSSIBILITIES
70 [PR2] POLAROID PRODUCTS
Polaroid Vision Polaroid Vision reinforces our mission of sharing moments instantly by providing AR glasses that captures what happens in life immediately.
Polaroid Vision is a wearable device that gives people the ability to capture and share moments of life instantly.
FUTURE POSSIBILITIES
71
The device also can display information about the surroundings such as weather, which adds some details to the recorded memory.
It allows people to capture, record, and share what they see at the moment.
FUTURE POSSIBILITIES
72 [PV2] POLAROID EVENTS
Polaroid Ideas Sharing Polaroid Ideas Sharing underscores our mission to encourage people to be connected by hosting conferences that provide speeches of various ideas and inspirations.
Polaroid Idea Sharing is a conference that people can listen to various ideas from expert speakers of diverse fields.
FUTURE POSSIBILITIES
73
They share ideas through the event, and it inspires people to network with each other and works together to solve the problem.
People can share what they learn and how they feel about the topic and socialize with others who have a similar perspective on the issue.
FUTURE POSSIBILITIES
74 [CB2] POL A ROI D CO - B R A N DI NG S
Polaroid Adventure Polaroid Adventure reinforces our mission of sharing fun moments by providing an an interactive gaming console that collaborate with gaming companies.
Polaroid Adventure is a co-branding gaming console for all age functioning via interactive motion gestures.
FUTURE POSSIBILITIES
75
It helps people to have fun together, and they can be connected while playing various games and sharing moments.
People can download the game to the console and play it with friends and family.
V I S U A L S TA N D A R D S G U I D E
V I S U A L S TA N D A R D S G U I D E
77
V I S U A L S TA N D A R D S G U I D E
COLOPHON
DESIGN
Alex Jang
alexjangdesign.com
alexjangdesign@gmail.com
SCHOOL
Academy of Art University School of Graphic Design Master of Arts
INSTRUCTOR
Hunter Wimmer
BINDING
Blurb
M AT E R I A L
Proline Uncoated #100
SOURCE AND CITE
History from polaroid.com
A Brief History of Polaroid from emulsive.org
History of Polaroid and Edwin Land from boston.com unsplash.com
Adobe photo stock
TYPE
Helvetica Neue Publico