GR604 Student Project / NASRF Visual Standards Guide

VISUAL STANDARDS GUIDE

VISUAL STANDARDS GUIDE

Now that we've redesigned the logo and identity system for the new brand mission, here is where we show the new identity with its parameters, restrictions, and standards, so that it maintains the integrity of the brand no matter in what way it is used or presented.

Here is also where we researched and developed expansion opportunities for the brand, in order to support our new mission and expand into new areas and new ventures.

THE REBRANDING OF PLANNED PARENTHOOD

The National Alliance for Sexual and Reproductive Freedom (NASRF) just went through a rebranding in which the name of the organization was changed to reflect the more current demographic needs.

With the emphasis on freedom of choice, complete agency and power of access to all wellness services, for ALL bodies, the icon of a winged creature was an integral component in representing the mission of the brand.

The butterfly in many cultures, represents hope, rebirth, strength, and sustaining endurance. In this brand, the butterfly represents a diverse population, intersectionality, and transformation. The dot represents the power of agency for the individual, separate, but connected to the whole.

About the butterfly: The enter has three sections to define the body of the butterfly, and the three parts represent the three parts of the brand: agency, education, and progress.

LOGO ANATOMY

The logo anatomy shows each component with size and proportion to be used at any size.

SIGNATURE

SYMBOL WORDMARK

BLACK AND WHITE LOGO

Black and white versions can be used if necessary, but not used with tones under 40% in order to preserve adequate contrast.

CLEAR SPACE

Leave enough space around the logo in both horizontal and vertical use to show it at the clearest possible view. The minimum space around the logo is defined by the x space of the dot in the logo.

ALTERNATE LOGO VARIATIONS

Occasionally a vertical or stacked logo will be necessary, but should only be used in cases where the horizontal logo absolutely cannot be used. In these cases, the buttterfly is NOT included in order to allow for best clear space and legibility.

LOGO SIZE CHART

In addition to clear space, the chart provides proportion standards which should be adhered to in order to maintain maximum legibility, especially at smaller sizes.

SYMBOL WORDMARK

1.25 inch and above

1 inch

3/4 inch

1/2 inch

1/4 inch

Do not set the logo below 1/4 inch

Do not use the full signature logo below 1/2 inch.

VISUAL SYSTEM

The new NASRF organization is represented not only through its logo and standards, but through its entire visual system, including type, photography, and colors. This system provided for compliance, and is used to maintain the consistency of the brand look and feel.

COLOR PALETTE

The following are the approved system colors, the use of which would be adhered to. Progressive Black and Empowered Pink are our main colors. The Freedom Gold and Passionate Purple may be used for adjacent colors but less used than the other two.

PROGRESSIVE

APPROVED COLORS

PROGRESSIVE BLACK

CMYK 100,100,100,100

Pantone 19-0303 TCX.

RGB (91, 22, 54)

HEX# 000000

EMPOWERED PINK

CMYK 0, 76, 41, 10

Pantone 2039C

RGB (0, 0, 0)

HEX# E63888

FREEDOM GOLD

Pantone 117C

CMYK 0, 26, 100, 20

RGB (201,151,0)

HEX#C99700

PASSIONATE PURPLE

CMYK 27, 54, 0, 59

Pantone 269C

RGB (81,45,109)

HEX#512D6D

It is important to maintain the integrity of the logo in order to represent the brand accurately. Following are some examples of how the brand should not be used under any circumstances.

CORRECT VERSION

Do not skew any part of the logo

Do not eliminate the dot in the "A"

Do not change the typeface

Do not change the orientation of any part

Do not change or adjust the typeface in any part

Do not use off brand colors

Do not change the orientation of any part

Do not use a drop shadow

TYPOGRAPHY

BEBAS NEUE

Bebas Neue is a bold, clean, sans serif typeface, used mainly for headings, title, and text. It's strong and clear, representing our messaging within our brand.

BEBAS NEUE

ABCDEFGHIJKLMNOPQRSTUVWXYZ

12345678910

ABCDEFGHIJKLMNOPQRSTUVWXYZ

12345678910

TYPOGRAPHY

SCALA SANS

Scala Sans is a friendly, easy to find and use sans serif typeface used primarily for the text and body copy, as well as captions. This would be readily available for anyone, on any platform, to use even when typing a document or updating a website.

Scala Sans Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmopqrstuvwxyz

12345678910

Scala Sans Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmopqrstuvwxyz

12345678910

Scala Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmopqrstuvwxyz

12345678910

FUTURE BRAND EXTENSIONS/ NEW VENTURES

WHERE WE ARE GOING

NASRF is expanding into areas with increased service and outreach, to widen their audience, serve the most bodies, and become a household name in even more areas.

The National Alliance of Sexual and Reproductive Freedom (NASRF) empowers people to make their own choices about their own bodies and wellness care and services.

We provide activism, advocacy and education for all persons, regardless of age, income, or gender identity.

At our core, we believe every person should have access to choices that affect their body, their life, and their health. This ultimately means more vibrant and healthy persons, families, and communities.

ABOUT THE BRANDING EXPANSION OPPORTUNITIES:

When NASRF was started in 1916 as Planned Parenthood, it focused on contraception with the idea that it was a way to prevent pregnancies that were not affordable to lower income families. For many years, the focus was on contraception and abortion.

NASRF now provides a much wider array of services and products for sexual and reproductive health, wellness, and freedom.

We focus on all bodies, of all ages, with care for both the inside and the outside of the whole person. While sex and reproduction CAN go together, it is no longer an automatic connection, and a person's agency over their own bodies and their own future is, as it should be, in their own hands. We support all choices when it comes to these decisions.

KEY:

EDUCATION

DELIVERABLES

PRODUCTS (PX-01)

The Mariposa Home Test Kit

A home test kit that syncs with the mobile app to provide test results. Planned Parenthood already has an app that includes nearby abortion and healthcare services, but this would be an additional bluetooth screening device that tests for HIV, STDs, Hormone Levels and more and sends the information to the app which then offers viable solutions as well as generates local venues where services are available.

Mission Focus

The Mariposa Home Test Kit reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services by providing home test kits for testing for various situations in the privacy of their own home.

Similarities

Everylywell, letsgetchecked.com, testing.com

Differentiators

Unlike these other brands which test either overly specific conditions, or too broadraning, this test is focused on all aspects of sexual and reproductive health, and you can customize your kit contents for exactly your needs, including a monthly membership.

PRODUCTS (PX02)

The Mariposa Vending Machines

Card operated (or Venmo) vending machines much like those at the airport to purchase or get free products, from condoms, pregnancy tests, HIV tests, STD tests. Could connect to the NASRF App (PP app exists already)

Mission Focus

The Mariposa Vending Machines reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services,as well as providing education for all persons, by providing access to education, information, advocacy and advancement by providing access to products as well as educational and written material to individuals and families in discreet but public and easily accessible locations.

Similarities

iStore, SWYFT, Oregon Health & Science

DNA kits, HealthyYou (snacks). China has a condom vending machine.

Differentiators

Unlike other vending machines, these machines would carry not only products such as home tests and some birth control, but informational pamphlets and other educational materials as well.

PRODUCTS (PX-03) SERVICES (SX-01)

NASRF Home Educator Kits

Even though there are existing Educator Kits for high schools or colleges, those existing kits are for educators. These new versions would be home kits for families and individuals, and would include expanded information to include trans and drag education for teens or young adults.

Mission Focus

The Home Educator Kits reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to products and educational material to individuals and families by delivering them to each home

Similarities

Muse.com, healthedco.com, birthcontroleducator kit, RESEI, ENASCO, SIECUS

Differentiators

Unlike these kits that are aimed mostly at organizations, schools, and facilities, these would be home kits for families and individuals to include an expanded population such as trans and drag as well as the primary demographic of youth and families.

The Mariposa Mobile Van This is a mobile van service that can come to your home, town, school, and provides testing, educational services, materials needed for advocacy and products. This could either be branded on the outside, or NOT branded, for confidentiality.

Mission Focus

The Mariposa Mobile Van reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to services, products, testing, and education to individuals and families by delivering them to each home or to pop up events

Similarities

BACHS SF, Biomed Central, Mayo Clinic Mobile vans, City of West Hollywood, Plan A Health

Differentiators

Unlike the other mobile vans, these would be available to come to a home, town, or school and would be focused on all areas of sexual and reproductive health, not limited to specific areas of need.

DELIVERABLES

SERVICES (SX-02) SERVICES (SX-03)

The Ask the Expert Podcast This is regular podcast with hosts and regular guests of all ages and from all corners, answering questions and discussing topics that pertain to all areas, and at times that are designed at specific age-related issues.

Mission Focus

The Ask the Expert Podcast reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to education, information, advocacy and advancement for individuals through a streaming platform such as Spotify, iTunes, or even YouTube.

Similarities

The Sexual Wellness Sessions, Sex Ed with DB, The Sex Wrap, Glow West, Ireland

Differentiators

Most of these podcasts are aimed either at conventional sex education for adults, or aimed at the more fringe population, but most of these do not aim at both, thereby denying the opportunity to speak to a wider range of listeners with cross over information for all.

KEY:

The Mariposa Confidential Booth This is a booth like a photo booth where you can pop in and televisit with a NASRF counselor and discuss general questions, needs, health questions, limited counseling, through a televisit inside the booth, without leaving a traceable call on your phone.

Mission Focus

The Mariposa Booth reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to services, products, testing, and education to individuals in a private and discreet booth setting.

Similarities

Talkbox Booth, Beckers Hospital Library Booths, St. Mary's Library Telehealth

Differentiators

There are very few of these, and most of them are aimed at general health. These would be specifically for sexual and reproductive health questions and concerns. Obviously, this would have limitations, especially for age-related issues, but ID could be inserted to confirm date of birth, and other security installed for HIPPAA compliance and age protection.

SERVICES (SX-04) ENVIRONMENTS (EN-01)

Webinars Regularly scheduled webinars with hosts and meet the experts, offered through YouTube Live or Facebook or Instagram Streaming. Even Tik Tok or other services for the younger-related demographic audiences.

Mission Focus

The Webinars reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to education,information, advocacy and advancement for individuals through social media platforms our YouTube Live.

Similarities

Sash.net, WHO Webinars, rhntc.org

Differentiators

There exist series of webinars aimed at specific audiences, but these webinars would be open for cross audiences.

The Mariposa Care Cafe and Connection. Cafes for connection and discussion, with private and confidential rooms off to the side for expert consulting. They would offer movie nights, game nights, drag shows, and become a local destination to increase popularity, acceptance, and visibility.

Mission Focus

The Mariposa Care Cafe's and Connections reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to education,information, a advocacy and advancement for individuals through social media platforms our YouTube Live.

Similarities

Womens Business Network, Walk of Life Coaching, Equal Minded Cafes

Differentiators

Unlike cafe connection events for business or dating, these would be connection events specifically with topics aimed around sexual and reproductive wellness and health.

DELIVERABLES

ENVIRONMENTS (EN-02) ENVIRONMENTS (EN-03)

Zoom Support Group Workshops with Online Forums. Designed for connection and discussion, with breakout support rooms with specific designations

Mission Focus

Zoom Support Groups Online Forms reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to education, information, support, advancement and advocacy to individuals through a Zoom environment.

Similarities

Getplume.com, Translifeline, Ourverity

Differentiators

There are plenty of Zoom support groups online, but almost none that cover the rainbow of topics from teen sex education to aging transgenders. This would be an all-encompassing range of topics.

The Mariposa Transit Bus Public Buses specifically designed with branding and en route experiences, to include hosts, coffee, and selfie opportunities with celebrities

Mission Focus

Public transport buses reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to education, information, support and advocacy to individuals through public transportation. This is especially effective for those who use public transportation and in a lower income demographic.

Similarities

Bluebird buses, Pegasus Transit, CoachUSA

Differentiators

These would be transit buses designed with branding and en route experiences, to include hosts, coffee, and selfie opportunities with occasional celebrities, serving lower income neighborhoods to increase awareness and acceptability.

EVENTS (EV-01) EVENTS (EV-02)

Annual Mariposa Conference (east/west). Annual Conferences (maybe East Coast/West Coast) with speakers, classrooms, free wellness services, including massage, testing, raffle prizes, workshops, a dance, and live music. Valuable raffle prizes are intentional in order to attract those who might not otherwise be enticed to come.

Mission Focus

The Annual Mariposa Conferences reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services,as well as providing education for all persons, by providing access to education, information, advocacy and advancement for individuals through in person conferences with workshops and live entertainment.

Similarities

National Sexual Health Conference, National Sex Ed Conference, World Assocation for Sexual Health Conference

Differentiators

These would be offering much of the same information, but would take place in higher risk areas, and offer workshops, seminars and classes, but with events and a vibe that is more fun and playful to increase the sense of attraction and acceptance in more challenging communities.

Community Paint-a-Mural The NASRF puts on a community paint a mural in small towns in order to expand awareness in a fun and community way through the arts.

Mission Focus

These events empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services,as well as providing education for all persons, by providing access to education, information, advocacy and advancement by bringing together community members through an artistic activity that serves to beautify the town at the same time, using creative materials and stencils, while being hosted by a variety of persons in order to expand acceptance, visibility, access to products and services, and thereby creating a sense of familiarity.

Similarities

City of West Hollywood Paint a Mural, Paint the Void, Sacramento District 4 Paint a Mural

Differentiators

Unlike other Paint a Mural events, these would be events that would take place in neighborhoods who might typically be less accepting, in order to gain visibility and participation in the community. Members of the community would decide on the mural in advance and people of all ages would participate in the event, bringing them together.

DELIVERABLES

EVENTS (EV-03) EXPERIENCES (EX-01)

Pop-Up Wellness Events. Tented events popped up around the country, with free wellness services, including massage, testing, raffle prizes, and music. Valuable raffle prizes are intentional in order to attract those who might not otherwise be enticed to come.

Mission Focus

Pop Up Wellness Events reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education and promoting progress for all persons, by providing access to education and information by offering free wellness modalities and education to communities.

Similarities

SF Aids Foundation Pop Ups, EventBrite Pop Ups, UC Irvine Pop Up Public Health Booths

Differentiators

Unlike the few pop ups that are mostly aimed at general health (or COVID 19), these would be educational, informative, all-encompassing sexual and reproductive wellness pop ups in more hardtoo-reach areas and those areas challenged with accessing products and services.

The Mariposa Interactive Museums Family-friendly interactive museum experience, showing the history of Planned Parenthood and its metamorphosis into NASRF, and would include a cafe and shop with merchandise.

Mission Focus

The museum reinforce our mission of providing activism, advocacy and education for all persons, regardless of age, income, or gender identity, for all persons, s well as providing education and promoting progress for all persons,by providing interactive history lessons as well as current events information in an educational museum setting as well as the opportunity to shop for merchandise to increase acceptance and education for all ages.

Similarities

MOXI Museum (Santa Barbara), California Academy of Sciences, Exploratorium

Differentiators

Similar to these other interactive museums, the new Mariposa Interactive Museums would provide displays and experiences specifically aimed at sexual and reproductive wellness, delivered in a tasteful and entertaining way.

KEY:

EXPERIENCES (EX-02)

Mariposa Community Volunteer Days Volunteer days within communities to clean up or improve various neighborhoods.

Mission Focus

These volunteer days experiences reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education and promoting progress for all persons, by bringing together communities in a shared effort to improve and encourage progress within a neighborhood.

Similarities

Volunteer Match, AmeriCorps, Volunteers of America

Differentiators

Unlike other volunteer organizations, these would be piloted by local NASRF groups, and possibly with drag and trans participation, to foster greater visibility, acceptance, and connections within communities.

EDUCATION OPPORTUNITIES (ED-01]

Community College Expressive Arts Class A deeper dive study course through the use of expressive arts, into anatomy, gender, identity, psychology, wellness, and general education that not only covers the basics, but pushes the boundaries of what is currently mainstream education.

Mission Focus

These events reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education and promoting progress for all persons, by providing education at the community college students to deepen education for those who might need it and their communities and families.

Similarities

Community College Creative Arts programs, Mission College, Oxnard College,

Differentiators

Unlike the existing expressive arts classes, these would be with the specific focus around gender identity, sexual and reproductive wellness, and acceptance of what is currently outside the current standard curriculum.

EDUCATION OPPORTUNITIES (ED-02] EDUCATION OPPORTUNITIES (ED-03]

Mariposa eight week self-paced online class. These courses could be taken on any person's own time, on the road, while on the bus, learning about all things related to sexual and reproductive freedom.

Mission Focus

These events reinforce our mission of providing activism, advocacy and education for all persons, to increase every individual's sense of agency, regardless of age, income, or gender identity, for all persons, thereby promoting advancement and progress, by providing education at will for all who need or want it.

Similarities

Udemy, skillshare, EdX, Masterclass

Differentiators

Unlike the existing online courses, these would be age-appropriate courses that could be taken by different age students on all topics related to sexual and reproductive wellness.

Parks and Rec Classes These would be offered through the community center, which would speak especially to those who use those services, those possibly with lower incomes and minorities, thereby expanding the awareness into those populations.

Mission Focus

These events reinforce our mission of providing activism, advocacy and education for all persons, regardless of age, income, or gender identity, for all persons, thereby promoting advancement and progress, by providing education to a community population that may be defined as needing the most access to information, products and services than most in higher income demographics.

Similarities

County of Los Angeles Parks and Rec classes, San Francisco Recreation and Parks, any city park and recreation department.

Differentiators

Currently there is no evidence of a Parks and Rec sexual and reproductive health and wellness class so these would be entirely new. This would benefit both inner city demographics as well as rural areas, such as those who might be in 4-H.

CO-BRANDING (CO-01)

NASRF & Uber or Lyft Partnering with Uber or Lyft would be a partnership ALSO based on some states legislation outlawing abortion, trans, and drag rights, and naturally serve the population that is traveling in order to get their needs met

Co-Branding with Uber or Lyft reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education and promoting progress for all persons, by providing education material, location and services directions, as well as providing transportation to get services and products they need.

Similarities

UberEats, YellowCab, GrubHub

Differentiators

Right now the only co-branding is with food companies. This would be a new co-branding opportunity with either Uber or Lyft to partner with health organizations that provide transportation for medically sensitive needs.

CO-BRANDING (CO-02)

NASRF & AirBNB Partnering with AirBNB would be a partnership based on some states legislation outlawing abortion, trans, and drag rights, and naturally serve the population that is traveling in order to get their needs met.

Co-Branding with AirBNBreinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education and promoting progress for all persons, by providing education material and directions, as well as a places to land and stay when getting the services and products they need.

Similarities

The Yale Hotel (free stay for abortions), Lilith Clinic vouchers for traveling patients, AirBnB Experiences (currently only food or activities)

Differentiators

This would be a new venture for AirBNB who currently only partners with either food, retail, or outdoor experiences. .

NEW VENTURES

VENDING MACHINE

Card operated (or Venmo) vending machines much like those at the airport to purchase or get free products, from condoms, pregnancy tests, HIV tests, STD tests. Could connect to the NASRF App (PP app exists already)

The Mariposa Vending Machines reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and service by providing access to products and written material to individuals and families in discreet but public and easily accessible locations.

Unlike other vending machines, most of which carry snacks, beverages or, more recently, electronics, these machines would carryproducts such as home tests and some birth control, but informational pamphlets and other educational materials as well.

The Mariposa Mobile Van This is a mobile van service that can come to your home, town, school, and provides testing, educational services, materials needed for advocacy and products. This could either be branded on the outside, or NOT branded, for the sake of confidentiality.

The Mariposa Mobile Van reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to services, products, testing, and education to individuals and families by delivering them to each home or to pop up events

Unlike the other mobile vans, these would be available to come to a home, town, or school and would be focused on all areas of sexual and reproductive health, not limited to specific areas of need.

The Ask the Expert Podcast This is regular podcast with hosts and regular guests of all ages and from all corners, answering questions and discussing topics that pertain to all areas, and at times that are designed at specific age-related questions and issues.

The Ask the Expert Podcast reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to education, information, advocacy and advancement for individuals through a streaming platform such as Spotify, iTunes, or even YouTube.

Most health and wellness podcasts are aimed either at conventional sex education for adults, or aimed at the more fringe population, but most of these do not aim at both, thereby denying the opportunity to speak to a wider range of listeners with cross over information for all.

Community Paint-a-Mural The NASRF puts on a community paint a mural in small towns in order to expand awareness in a fun and community way through the arts.

These events reinforce our mission of providing activism, advocacy, advancement and education for all persons, regardless of age, income, or gender identity, for all persons, by bringing together community members through an artistic activity that serves to beautify the town at the same time, hosted by a variety of persons in order to expand awareness and familiarity.

Unlike other city paint a mural events, these would be events that would take place in neighborhoods who might typically be less accepting, in order to gain visibility and participation in the community. Members of the community would decide on the mural in advance and people of all ages would participate in the event, bringing them together.

Pop-Up Wellness Events. Tented events popped up around the country, with free wellness services, including massage, testing, raffle prizes, and music. Valuable raffle prizes are intentional in order to attract those who might not otherwise be enticed to come.

Pop Up Wellness Events reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education and promoting progress for all persons, by providing access to education and information by offering free wellness modalities and education to communities.

Unlike the few pop ups that are mostly aimed at general health (or COVID 19), these would be educational, informative, all-encompassing sexual and reproductive wellness pop ups in more hard-too-reach areas and those areas challenged with accessing products and services.

Mariposa Community Volunteer Days Volunteer days within communities to clean up or improve various neighborhoods while having the opportunity to have discussions and hand out free products and collateral in regards to products and services.

AGENCY EDUCATION PROGRESS

These volunteer days experiences reinforce our mission of providing activism, advocacy and education for all persons, regardless of age, income, or gender identity, for all persons, thereby promoting advancement and progress, by bringing together communities in a shared effort to improve and encourage progress within a neighborhood.

Unlike other volunteer organizations, these would be piloted by local NASRF groups, and possibly with drag and trans participation, to foster greater visibility, acceptance, and connections within a wide variety of communities.

ED 01 COMMUNITY COLLEGE EXPRESSIVE ARTS CLASS

Community College Expressive Arts Class A deeper dive study course through the use of expressive arts, into anatomy, gender, identity, psychology, wellness, and general education that not only covers the basics, but pushes the boundaries of what is currently mainstream education.

These events reinforce our mission of providing activism, advocacy and education for all persons, regardless of age, income, or gender identity, for all persons, thereby promoting advancement and progress,by providing education at the community college students to deepen education for those who might need it and their communities and families.

Unlike the existing expressive arts classes, these would be with the specific focus around gender identity, sexual and reproductive wellness, and acceptance of what is currently outside the current standard curriculum.

ED 02 ONLINE 8 WEEK CLASS

Mariposa eight week self-paced online class. These courses could be taken on any person's own time, on the road, while on the bus, learning about all things related to sexual and reproductive freedom.

These events reinforce our mission of providing activism, advocacy and education for all persons, to increase every individual's sense of agency, regardless of age, income, or gender identity, for all persons, thereby promoting advancement and progress, by providing education at will for all who need or want it.

Unlike the existing online courses, these would be ageappropriate courses that could be taken by different age students on all topics related to sexual and reproductive wellness.

NASRF & Uber or Lyft Partnering with Uber or Lyft would be a partnership ALSO based on some states legislation outlawing abortion, trans, and drag rights, and naturally serve the population that is traveling in order to get their needs met

Co-Branding with Uber or Lyft reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, for all persons, by providing transportation to get the services and products they need.

Right now the only co-branding is with food companies. This would be a new co-branding opportunity with either Uber or Lyft to partner with health organizations that provide transportation for medically sensitive needs.

NASRF & AirBNB Partnering with AirBNB would be a partnership based on some states legislation outlawing abortion, trans, and drag rights, and naturally serve the population that is traveling in order to get their needs met.

Co-Branding with AirBNB reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, for all persons, by providing a places to land and stay when getting the services and products they need.

This would be a new venture for AirBNB who currently only partners with either food, retail, or outdoor adventure experiences.

PRODUCTS

The Mariposa Home Test Kit (PX-01)

The Mariposa Vending Machines (PX-02)

The NASRF Home Educator Kit (PX-03)

The Mariposa Magazine (PX-04)

SERVICES

The Mariposa Mobile Van (SX-01)

The Ask the Expert Podcast (SX-02)

The Mariposa Confidential Booth (SX-03)

NASRF webinars (SX-04)

ENVIRONMENTS

The Mariposa Care Cafe and Connection.(EN-01)

Zoom Support Group Workshops (EN-02)

The Mariposa Transit Bus (EN-03)

EVENTS

Annual Mariposa Conference (EV-01)

Community Paint-a-Mural (EV-02)

Pop-Up Wellness Events (EV-03)

EXPERIENCES

The Mariposa Interactive Museum (EX-01)

Mariposa Community Volunteer Days (EX-02)

EDUCATION

Community College Expressive Arts Class (ED-01)

Mariposa eight week self-paced online class (ED-02)

Parks and Rec Class (ED-03)

CO-BRANDING

NASRF & Uber or Lyft (CO-01)

NASRF & AirBNB (CO-02)

VISUALIZATION DIAGRAM

Keeping in mind the brand mission and key phrases, standing behind Freedom, Education, and Progress/Advancement most of our branding opportunities will have crossover areas in the middle and serve more than one purpose.

EDUCATE PROGRESS

forallbodies.org

Purchased on Google domains, with private registration as well as info@forallbodies.org

Will develop on Wix.com

BUSINESS SYSTEM

THANKS FOR VIEWING.

Please visit forallbodies.org to view the website that contains the full online brand extensions list, future opportunities and ventures.

SOURCES

Planned Parenthood

https://www.plannedparenthood.org/planned-parenthood-wisconsin/inc/aboutus/80yearsppwi/planned-parenthood-historical-timeline

Sanger Papers

https://sangerpapers.wordpress.com/2010/10/26/sangers-first-clinic/ National Institute of Health

https://history.nih.gov/display/history/Pregnancy+Test+-+A+Thin+Blue+Line+The+History+of+t he+Pregnancy+Test

Wikipedia

https://en.wikipedia.org/wiki/Planned_Parenthood

The Grist online

https://grist.org/article/transgender-rights-climate-intersectionality/

The New Yorker

https://www.newyorker.com/news/our-columnists/ the-lgbtq-rights-movement-wins-its-biggest-supreme-court-victory

The Guardian

https://www.theguardian.com/society/2023/jan/24/ trans-rights-in-scotland-and-a-constitutional-clash

The Harvard Crimson

https://www.thecrimson.com/article/2018/10/31/-trans-rights-rally-photoessay/

Images:

Adobe Stock

Pexels

Shutterstock

FreePik